From May 14 to 21, 2025, the UHD World Association (UWA) participated in the 78th Cannes Film Market. On the afternoon of May 19, a delegation from the China Film Association, led by Vice Chairman Mr. Deng Guanghui, visited the UWA booth for an in-depth exchange.

UWA’s Chief Marketing Officer of Europe, Mr. Rémi, welcomed the guests and introduced the Audio & HDR Vivid audiovisual standards spearheaded by the association. He also highlighted UWA’s recent international outreach efforts, including a keynote speech at Series Mania in Lille this March and a UHD webinar co-hosted with France’s CANAL+ Group in April. A key moment of the visit was the European debut of a UWA-authorized HDR Vivid-certified large-format display, used to present the exclusive HDR Vivid trailer of The City in My Heart: Altay.

Guided by Artistic Director Tian Zhuangzhuang, Literary Director Mei Feng, and Artistic Advisor Wang Jingchun, the film comprises five narrative shorts—Gulina’s Pillow, When We Parted, I Was Still Young Then, A Promise in the Wind, and Aliya’s Jierbala. Through the lens of emerging Chinese filmmakers, the film captures the emotional depth and stunning natural beauty of Altay in northwestern China.

Serving as both co-producer and the strategic technology partner for Audio & HDR Vivid, UWA is leading the development of UHD cinema standards based on LED screen theaters. Altay represents the first cinematic work released under this emerging LED UHD format and is the only UHD version for both theatrical and new media channels. UWA’s collaboration with the China Film Art Center brings together cinematic storytelling and next-gen UHD technology, marking a significant step in China’s independent innovation in film production standards. The five shorts and the official Audio Vivid theme song are currently in post-production and are expected to premiere in full UHD glory by July 2025—offering a fresh audiovisual experience and new energy for the Chinese film industry.

As part of the same showcase, guests also viewed a special HDR Vivid highlight reel of the French TV drama Bardot, in which legendary actress Brigitte Bardot strolls along the iconic blue coast—resonating beautifully with the seascapes just outside the Cannes venue.

A lively discussion followed between the delegation and UWA staff on East-West cultural exchange in cinema. Professor Chen Yu, acclaimed screenwriter, director, and professor at Peking University’s School of Arts, posed the question: “What kind of Chinese stories can truly captivate European audiences?” Rémi responded that in today’s increasingly diverse and connected world, audiences—especially younger generations—are becoming more open to cross-cultural narratives. While storytelling styles may differ, the universal values behind a good story remain the most powerful force of connection. In addition, cutting-edge technologies like AI and UHD are increasingly vital to enhancing the audience experience globally.

The HDR Vivid version of the trailer for The City in My Heart: Altay was presented at the UWA booth during the Cannes Film Festival, with color grading support provided by UWA member iQIYI Color Grading Laboratory.

The delegation from the China Film Association, including Vice Chairman Deng Guanghui and Professor Chen Yu of Peking University, joined UWA’s European CMO Rémi for the screening of The City in My Heart: Altay in its HDR Vivid edition.

On May 22, 2025, the French media conglomerate CANAL+ Group visited China Media Group (CMG), a standing council member of the UHD World Association (UWA), for an in-depth technical and strategic exchange. The visit was jointly supported by UWA’s international outreach department and fellow standing council member Huawei.

Facilitated by UWA, a five-person delegation from CANAL+ Group—led by Chief Technology Officer Mr. Stéphane Baumier and Chief Marketing Officer Ms. Eglantine Leclabart—visited CMG and held talks with Mr. Zhao Guihua, Deputy Director of the CMG Technology Bureau and Deputy Director of the National Key Laboratory for UHD Audio-Visual Production and Broadcasting, along with his technical team.

The CANAL+ delegation toured CMG’s 8K big screen exhibition, the National Key Laboratory, and the Ultra HD cloud production system. Mr. Zhao and his team provided comprehensive on-site explanations throughout the visit. The group then moved to the meeting room for in-depth presentations and technical discussions.

Mr. Lin Fei, an expert from CMG’s Technology Bureau, provided a systematic overview of CMG’s UHD production and broadcasting history, current deployment, and future strategy. He also shared insights on CMG’s IP-based transformation and UHD technology deployment, including associated risk mitigation measures. Particular focus was given to CMG’s broadcasting plans for the Paris 2024 Summer Olympics using UHD and Audio & HDR Vivid standards, as well as preliminary arrangements for the Milan 2026 Winter Olympics involving 8K and HDR Vivid technologies. UWA technical experts presented the Audio & HDR Vivid solutions and ecosystem development, as well as future trends in next-generation video technology.

CTO Stéphane Baumier expressed gratitude to UWA and CMG for organizing the visit, noting that the delegation gained valuable insights from CMG’s experience and would explore future collaboration opportunities. The visit was rich in content and yielded fruitful outcomes, offering a comprehensive showcase of China’s innovation in IP-based broadcasting, UHD production, and the application of the Audio & HDR Vivid standards. It provided useful references for media giants navigating business and technology transformation.

UWA will continue to deepen international cooperation, foster global exchanges, and promote the adoption of the Audio & HDR Vivid standards, contributing to the steady growth of the global UHD industry.

On April 22, 2025, during the opening ceremony and keynote session of the 31st China International Broadcasting Network Exhibition (CCBN2025), the National Radio and Television Administration announced 2025 as the “Year of UHD Development,” introducing the “1+3+6+6” action plan to accelerate progress. Against this backdrop, on April 26, the Ultra HD World Association (UWA) successfully facilitated an in-depth technical exchange between Qatar’s Al Jazeera Media Network and UWA Executive Council member, China Media Group (CMG).

Under UWA’s coordination, Mr. Ahmed Marzouq H M Al-Fahad, Executive Director of Technology and Network Operations (CTO) at Al Jazeera, led a delegation of ten technical experts to visit CMG. The visiting team toured key facilities including CMG’s 8K large-screen display, broadcast studios, the UHD cloud production center, and the integrated UHD communication hub of the CCTV Video platform. Mr. Jiang Wenbo, Chairman of UWA and Director of the National Key Laboratory of UHD Audio-Visual Production and Broadcasting, accompanied the delegation throughout the visit and provided detailed briefings.

Following the tour, the two sides engaged in a focused meeting session for detailed presentations and in-depth discussions.

Mr. Xu Wei, Director of International Cooperation at UWA, introduced the Association’s technical standards, international expansion efforts, global ecosystem initiatives, and the 2025 roadmap for UHD development. He emphasized UWA’s active collaborations and standard deployments across Europe, the Middle East, and the Asia-Pacific region. The Al Jazeera team was particularly impressed by successful case studies from UWA member The Explorers (France) in promoting HDR Vivid and Audio Vivid UHD content, recognizing UWA’s strong technical capabilities and growing international influence. They expressed strong interest in deepening collaboration on UHD content production and the adoption of advanced standards.

Mr. Lin Fei, an expert from CMG’s Technology Bureau, shared an overview of CMG’s UHD production and broadcasting systems, explaining the strategies behind IP-based transformation, UHD workflow deployment, technical safeguards, and risk management. Mr. Jiang Wenbo addressed questions regarding the challenges of IP migration, cybersecurity measures, and approaches to counter AI-driven DeepFake risks.

The exchange proved highly productive, highlighting China’s innovation in IP-based and UHD broadcasting and offering valuable insights for the digital transformation of the media industry. UWA will continue to deepen international cooperation, accelerate the global launch of UHD channels, and empower high-quality growth across the sector.

Also participating in the exchange were representatives from Huawei’s Media Asset System Division (Enterprise and Government Business Group), Huawei Cloud’s Middle East Product Line, and Huawei’s Qatar office, all Executive Council members of UWA.

Reimagining Home Cinema: Sony BRAVIA 5 + HDR Vivid Set New UHD Benchmark

On April 15, 2025, Sony officially launched its next-generation lightweight flagship Mini LED TV BRAVIA 5. With breakthrough display technologies and full support for the HDR Vivid standard, the new series redefines the home entertainment experience. This launch highlights Sony’s continued innovation in display technology and marks another milestone in the global adoption of the HDR Vivid standard, as it gains support from yet another leading international consumer electronics brand. The global expansion of the Vivid technology ecosystem enters a new chapter.

As a leading brand in the global television industry, Sony has deeply integrated the HDR Vivid technology into its new BRAVIA 5 TVs. Leveraging its proprietary dynamic metadata processing capabilities, the TVs deliver precise mapping of brightness, color, and contrast. HDR Vivid dynamically adapts to different display devices, ensuring that the creative intent of content producers is faithfully preserved and presented on screen. This end-to-end support for visual content perfectly aligns with Sony’s “Your home, your cinema” picture quality philosophy, offering consumers a more immersive and true-to-life viewing experience.

The launch of the Sony BRAVIA 5 TVs also brings fresh momentum to the creation of UHD content. On one hand, Sony’s support for HDR Vivid provides content partners with a high-quality platform for showcasing their work. This is expected to encourage broader adoption of the standard in the production of films, television, games, and other content—ultimately enriching the HDR Vivid ecosystem. On the other hand, creators will place greater emphasis on fine-tuning details such as color, contrast, and brightness throughout the production process, driving ongoing innovation in content creation technologies and elevating the overall quality and artistic expression of HDR content.

With Sony’s strong entry into the HDR Vivid ecosystem, upstream and downstream partners across the industry are expected to place greater focus on its development. This momentum will attract more content creators, OTT platforms, and device manufacturers to actively participate in building the Vivid ecosystem, accelerating both the advancement and adoption of the standard.

The UHD World Association (UWA) is proud to witness the launch of Sony’s BRAVIA 5 TVs and their in-depth application of HDR Vivid technology. This milestone represents not only another major leap for Sony in the field of display innovation, but also a key step forward for the broader UHD ecosystem. Looking ahead, UWA will continue to collaborate closely with industry stakeholders to further expand the Vivid ecosystem, promote the adoption of UHD technologies across more sectors, and empower global consumers to enjoy the ultimate visual experience delivered by UHD content. Together, we aim to shape a bright and thriving future for the UHD industry.

From April 6 to 9, NAB Show 2025—the world’s premier event for the broadcast, television, and film industries—was grandly held at the Las Vegas Convention Center in the United States. Industry-leading enterprises and professionals from around the globe gathered to showcase cutting-edge technologies, exchange innovative ideas, and accelerate the global development of media and entertainment.

This year’s show focused on major industry trends such as artificial intelligence, the creator economy, and the convergence of sports and technology, offering a forward-looking perspective on the future of media. NAB Show 2025 attracted over 55,000 professional attendees from 160 countries, hosted 1,050 global exhibitors—including 125 first-time participants—and spanned 670,000 square feet of exhibition space.

UWA placed great importance on this year’s NAB Show. Deputy General-Secretary Jiao Yang and Paul, Co-Chair of the UWA International Standards Group, attended the event, holding in-depth exchanges with nearly 20 internationally renowned organizations and companies. They also actively participated in various industry activities to explore future trends in media technology.

On April 6, the NAB Show officially kicked off. That morning, Deputy General-Secretary Jiao met with representatives from AVID to engage in technical discussions and share the latest progress of UWA’s Audio Vivid technology ecosystem. The meeting laid a solid foundation for future cooperation between the two parties.

Paul, Co-Chair of UWA’s International Standards Task Group, was invited to speak at the UHD Seminar titled “Bridging the Gap: Deploying Live Ultra HD Broadcasts Across HDR and SDR Systems.” He joined leading experts to discuss the latest developments in High Dynamic Range (HDR) and Standard Dynamic Range (SDR) technologies.

HDR & SDR UHD Seminar

On the afternoon of April 6, UWA met with Saleah, CEO of the International Association for Broadcast & Media Technology Suppliers (IABM), and Chris, Head of Technology. During the meeting, UWA provided a comprehensive overview of its development journey, core technical standards, and future roadmap. Both sides engaged in in-depth discussions on potential areas of international collaboration, and further clarified cooperation directions in the fields of technical standardization and ecosystem application promotion.

with IABM

On the evening of April 6, UWA was invited to attend the gala hosted by the Colorist Society International (CSI). The event brought together top colorists and creative professionals from around the world to share the latest advancements in color grading technologies and creative concepts, fostering deeper integration between color artistry and technological innovation.

Following the event, UWA held a face-to-face exchange with the Technical Director of Integrated Solutions at Panasonic Taiwan, discussing industry technology trends and exploring potential areas for future collaboration.

On April 7, UWA engaged in in-depth discussions with alliance members and industry partners including BOSMA, Canal+, UHD Forum, and UHD Alliance at the NAB Show. The conversations focused on content production, technology distribution, and the development trends of UHD technologies, leading to a broad consensus on future directions and collaboration opportunities.

with BOSMA

with Canal+

with UHD Forum

On April 8, UWA held discussions with Informa and Ross Video on video production technologies and solutions. The two sides exchanged insights on industry market trends and strategic planning, providing valuable perspectives to support UWA’s future development.

with Ross

On the eve of the exhibition, UWA attended NAB Aussie-Kiwi Nite 2025, where it engaged in discussions with leading industry players including Tag, Caton, Telstra Broadcast Services, Panasonic, and Manga System. UWA introduced its latest developments in technical standards and ecosystem building, while also sharing its vision and roadmap for future international expansion.

In addition, UWA participated in several forums and salon events focused on film technology and sports broadcasting innovations. These sessions covered the full creative pipeline—from content creation to post-production—exploring how technological advancements can enhance both the quality and efficiency of media production. The events fostered valuable knowledge sharing and opened up new opportunities for collaboration across the industry.

At this year’s NAB Show, numerous UWA member companies made a strong impression. From content creation to end-user display, industry leaders such as BOSMA, Leyard, Absen, Samsung, Sony, NovaStar, Grass Valley, and ROE showcased cutting-edge technologies that continue to drive the global advancement of UHD innovation.

Through its active presence at NAB, UWA established extensive connections with a wide range of international companies and organizations. These engagements laid a solid foundation for future collaboration in technological innovation, standardization, and market expansion, further strengthening UWA’s global influence in the broadcast, television, and film industries.

Intelligent Vision for an UHD Future— UWA Supports the Successful Hosting of the UHD Audiovisual Technology Innovation and Development Forum

As spring brings warmth and all things come to life, on March 30, the 2025 ZGC Forum Annual Conference – UHD Audiovisual Technology Innovation and Development Forum was successfully held in Beijing.

With the theme “Intelligent Vision for an UHD Future,” the event brought together over 400 industry experts and professionals from home and abroad. Through keynote speeches, launch ceremonies, and round-table discussions, participants engaged in in-depth dialogue on promoting full-chain optimization and high-quality development of the UHD industry.

Since the release of the “Memorandum of Cooperation on the China (Beijing) UHD TV Pioneer Action Plan” in April 2024, Beijing has established the nation’s first dedicated support fund for the development of the UHD audiovisual industry. Leveraging RMB 700 million from municipal fiscal resources and RMB 100 million from ultra-long-term government bonds, the initiative has spurred nearly RMB 5 billion in social investment and generated close to RMB 30 billion in economic benefits.

Beijing TV became the first provincial-level satellite channel in China to broadcast in both UHD and HD simultaneously. More than 1,100 UHD audiovisual enterprises have flourished across the city, delivering over 60,000 hours of UHD content, while 162 innovative technological applications have emerged in concentrated fashion.

In 2025, the Beijing Radio and Television Bureau (BRTB) launched the “123456” Action Plan to accelerate the development of a globally leading digital audiovisual production hub in China. Centered on digital empowerment, scenario-driven applications, and industrial integration, the initiative aims to upgrade, enhance, and innovate the city’s UHD audiovisual industry.

At the forum, BRTB unveiled ten cutting-edge UHD technology projects and ten innovative application scenarios, highlighting its focus on building an integrated ecosystem of technology, content, and real-world use cases.

Additionally, BRTB and Bank of Beijing introduced a suite of financial service plans to support UHD enterprises, with the goal of serving over 1,000 companies and mobilizing more than RMB 20 billion in funding over the next five years.

At the forum, guests engaged in in-depth discussions on optimizing and upgrading the entire UHD value chain. Topics included content creation, technological innovation, and real-world application of UHD, all aimed at driving integrated industry development.

Mr. Jiang Wenbo, Member of the Editorial Board of China Media Group, Director of the National Key Laboratory for UHD Video Production and Presentation, and Chairman of the UWA, delivered a keynote speech titled “Building the UHD Production and Broadcasting System.”

He emphasized the importance of seizing the opportunities presented by rapid advancements in audiovisual technology and artificial intelligence. By leveraging UHD, internet, and AI technologies, he called for the establishment of an internationally leading, self-reliant UHD media technology system—one that fosters new productivity in the media industry.

At the invitation of the UWA, Mr. Remo Vogel, Chairman of the Digital Video Broadcasting Project (DVB), attended the Zhongguancun Forum and delivered a presentation titled “DVB-I, the Way to Next Generation Television”

Remo highlighted that DVB-I integrates multiple delivery methods and content sources. Localization efforts are underway in China, including support for AVS3 video and audio codecs, advancing commercial adoption of HDR Vivid, translating the DVB-I specification into an official Chinese version, and launching DVB-I prototype products for Chinese manufacturers.

At the invitation of UWA, Mr. Thierry Fautier, Managing Director of YMT (USA) and Founder of the UHD Forum, delivered a video address. In his speech, he explored the impact of AI on UHD technologies and the industry, and shared insights on how AI can accelerate the evolution and upgrading of UHD solutions.

The roundtable session was moderated by Mr. Vincent Zhang, General-Secretary of UWA. Discussions centered on two key themes: “AI Accelerating the Transformation of Content Production” and “AI Empowering New Scenarios in Culture, Commerce, Tourism, and Sports.”

Industry representatives from Huace Film & TV, Sony Pictures, BOE, and 7D Vision joined academic experts to explore pathways for technological innovation and industry integration. Participants agreed that UHD audiovisual technology is set to redefine cultural consumption experiences and inject fresh momentum into the integrated development of culture, commerce, tourism, and sports.

This forum marked a key step in advancing the UHD Pioneer Action Plan and fostering new productive forces within the industry. It served as a practical model for building a high ground of innovation that blends technology and culture.

More importantly, the forum stood out as a premier platform for international exchange and cooperation in the UHD sector. Foreign guests actively participated, sharing their insights and recommendations, while gaining a deep appreciation for the speed, strategy, and innovation driving China’s UHD development. Their engagement laid a strong foundation for promoting Chinese UHD standards on the global stage.

At the same time, China’s progress in UHD has reinforced global confidence in the future of the industry.

From March 20 to 23, 2025, UWA made a powerful appearance at AWE 2025, one of the world’s top three home appliance and consumer electronics shows, held at the Shanghai New International Expo Centre.

Joined by member companies and industry partners, UWA showcased cutting-edge UHD technologies and participated in key industry forums, highlighting the future of audiovisual innovation and offering a vivid vision of smarter, sharper living for global consumers. The exhibition drew strong media attention, with over 50 media outlets covering the event.

UWA’s booth featured collaborative displays from partners such as Huawei, Hisense, TrustDTA, Ledman, Samsung, InAndOn, Play For Dream MR, iQIYI, Tencent Video, and Mango TV. Special interactive check-in experiences were co-hosted with member companies including HiSilicon Shanghai, Sony, ESWIN, and Samsung, attracting tens of thousands of visitors to the booth.

UHD Display Innovation Redefines the Limits of Sight and Sound

At the UWA booth, breakthroughs in UHD display technology took center stage. A multi-dimensional comparison experience was set up, showcasing the differences between SDR and HDR Vivid, as well as resolution, frame rate, and bit-rate—helping consumers better understand the core elements that shape a next-gen UHD experience.

Member companies Hisense & TrustDTA, along with Huawei, presented some of the world’s most advanced smart screen products. In the Vivid Audio-Visual Experience Room, Samsung’s QN900D 85” TV, paired with InAndOn’s MS-series speakers, delivered a deeply immersive viewing experience—placing visitors right in the action.

Together with its partners, UWA is driving the industry toward larger screens and higher picture quality as the new standard, with 100-inch-class products accelerating the evolution of immersive home entertainment.

The terminal zone showcased Vivid-certified smartphones and tablets from brands like OPPO, Honor, Xiaomi, and Huawei, streaming Audio & HDR Vivid content from leading OTT platforms including CCTV Video, iQIYI, Tencent Video, Migu Video, Mango TV, Bilibili, Huawei Video, Ximalaya, Cloud Listening, and Huawei Music. Thanks to high dynamic range and 3D spatial audio technologies, visitors experienced immersive, high-quality content on mobile devices—bringing UHD on the go, anytime, anywhere.

One of the most eye-catching exhibits was the Ledman 163-inch 8K Micro LED home cinema wall—the only 100+ inch 8K consumer-grade display at the show based on Micro LED technology. It integrates AI intelligence, eco-friendliness, wellness, and low-carbon design, with scenario-based demonstrations enhancing user engagement. The display marks a major step forward in bringing Micro LED 8K products into everyday consumer environments.

At the “10G Fiber to Home, 3D with Glasses” showcase, Huawei demonstrated its 50G PON-based solution supporting 10Gbps home network upgrades. By innovating on FTTR (Fiber to the Room) technology and integrating capabilities in connectivity, storage, computing, sensing, and display, Huawei enables 3D video playback and gaming on large home screens using shutter glasses.

Play For Dream MR also presented the world’s first Android-based spatial computer. Designed for immersive entertainment, it supports spatial viewing, 3D content capture and playback, MR gaming, and multi-screen productivity. It offers a seamless fusion of virtual and real worlds, delivering a bold vision of the future smart lifestyle.

Another major crowd-puller at the exhibition was the HIMA S9, featuring the HarmonyOS Smart Cockpit and support for the Audio Vivid standard. Its unique 3D spatial audio technology breaks the flat limitations of traditional in-car sound systems, allowing sound to move freely through space with a clear sense of direction, precise depth, and rich layering. The result is an unprecedented auditory experience for both drivers and passengers—turning every ride into a truly immersive sound journey.

Cross-Sector Collaboration to Build a Global UHD Ecosystem

On March 22, 2025, the “AI Vision, Smart Future – AWE2025 UHD Industry Summit” was held at the Shanghai New International Expo Centre, co-hosted by China Radio and Television International Economic & Technical Cooperation Co., Ltd., AWE, the China Society of Motion Picture and Television Engineers, and the UHD World Association (UWA).

At the summit, Jiao Yang, Deputy General-Secretary of UWA, delivered a keynote speech titled “Shared Vision, Expanding Sound—Building a Vivid Future Together: UWA’s UHD Industry & Ecosystem Development”.

Jiao, along with industry experts and business leaders from across the UHD value chain, engaged in in-depth discussions on the impact of AI and emerging technologies, sharing insights and experiences on navigating the future of audiovisual innovation.

UHD Unlocks Infinite Possibilities for Smart Living

AWE 2025 is not only a stage for showcasing technology, but also a trendsetter for the future of the industry. Through its participation,UWA demonstrated the central role of UHD technology in the home appliance and consumer electronics sectors, while promoting cross-industry integration through an open ecosystem.

Looking ahead, UWA will continue to deepen technological collaboration, expand application scenarios, and strive to deliver a clearer, smarter, and more sustainable lifestyle for users around the world.

UWA Presents Vivid Tech at Leading Global TV Festival Series Mania

From March 25 to 27, 2025, the UHD World Association (UWA) made its debut at the Series Mania International TV Festival in Lille, France, participating in the festival’s professional forum. UWA hosted an exhibition booth to showcase and exchange cutting-edge film and television technologies with guests from over 70 countries, while delivering a keynote presentation on the “Discover Vivid— Enhancing the Audio-Visual Experience Like never before“.

This year, UWA was the sole representative from mainland China participating in the event.

Séries Mania: A Global Stage for the Best in Television

Founded in 2010 in Paris and relocated to Lille in northern France since 2018, Séries Mania is dedicated to promoting the world’s best TV series. It has rapidly grown into one of the largest and most influential television festivals in the world.

Every March, Séries Mania brings together TV producers, distributors, creators, and industry professionals from across the globe to showcase and discuss the latest TV works and industry trends. The event includes screenings, industry forums, market activities, and workshops—making it a major hub for international collaboration and a key trendsetter in the global TV industry.

In recent years, leading international OTT streaming services—Netflix, Amazon Prime Video, Apple TV+, and Disney+—have started offering 4K Ultra HD content. In 2024, China’s National Radio and Television Administration revised the TV drama master format standards, officially incorporating HDR Vivid and Audio Vivid, two self-developed audiovisual technologies, into the requirements for drama master production. These innovations significantly enhance the visual and audio quality of television content, delivering a more immersive viewing experience for audiences.

At this year’s Séries Mania, UWA’s booth not only featured promotional content for Audio & HDR Vivid, but also showcased technical comparison clips produced using HDR Vivid, including Netflix’s first Swiss series Winter Palace and Canal+’s documentary #Hvaldimir. The stunning visual effects left a strong impression on visiting guests.

UWA European Team in Series Mania 

UWA’s showcases were featured as official events of Series Mania, alongside presentations from Paramount and Sky

Leading global production companies such as BBC Studios, StudioCanal, Banijay, 

Federation, and Wild Bunch also participated in the event

French producer Sydney Gallonde, known for his work The Last Hit, which won Best Overseas Short Series at the 22nd Shanghai TV Festival (Magnolia Awards) in 2016, fondly recalls his memorable trip to China and the award ceremony.

Gallonde shared that it is his innovative vision, distinct storytelling, and bold use of new technologies—including advanced CGI and immersive sound design—that have positioned him as a leading figure in the French television industry.

He believes that Audio & HDR Vivid technologies not only offer audiences a deeply immersive viewing experience, but also inspire creators to push creative boundaries, enabling them to imagine richer scenes and more nuanced emotional expression.

French Producer (Sydney Gallonde) and UWA European team

Belgian producer Christophe Louie is currently developing a podcast series for a streaming platform. While crafting the narrative, he is also exploring technologies that can enhance the audio experience of the show. He expressed strong interest in the sound performance of Audio Vivid, especially its in-car system applications, and looks forward to experiencing the technology firsthand in the near future.

Spanish producer Maria, former SVP at Sony Pictures and Managing Director of Movistar+ International, also attended the event, bringing her deep expertise and international perspective to the discussions around next-generation audiovisual content.

Spanish producer Maria, former SVP at Sony Pictures and Managing Director of Movistar+ International

French producer Steven, creator of the highly acclaimed crime drama Section de Recherches

and producer of the Canal+ series Borgia

On the afternoon of March 26, Remi, Chief Marketing Officer Europe of UWA, delivered a keynote presentation on the theme of “Discover Vivid— Enhancing the Audio-Visual Experience Like never before“.

In his speech, Remi introduced the mission and structure of UWA, and provided an in-depth analysis of the current landscape and future trends of the UHD industry. He then highlighted the core features and applications of HDR Vivid and Audio Vivid, demonstrating how these technologies are reshaping the future of film and TV production.

To illustrate their impact, Remi showcased a HDR Vivid demo clip from the Canal+ documentary #Hvaldimir (The Story of the Beluga), giving the audience a vivid glimpse into how these innovations open up new creative possibilities across the audiovisual ecosystem.

Carles Fernández, Director of the South International Series Festival, noted that today’s audiences have increasingly high expectations for TV series—a compelling story alone is no longer enough. Only series that reach cinematic production quality can thrive in the international market.

He emphasized that Spanish producers are actively seeking cutting-edge technologies to elevate the quality of their work, and expressed his intention to promote Audio & HDR Vivid to his peers in Spain as valuable tools for achieving that next level of excellence.

Carles Fernández, Director of the South International Series Festival

The three-day Series Mania Forum, open to industry professionals, attracted 4,600 registered participants from 74 countries this year. It served as a platform for discovering and sharing standout projects, while exploring key trends and emerging production methods shaping the international TV market in the years to come.

The growing connection between the television industry and the digital sector has become increasingly central to Europe’s cultural landscape. Reflecting this importance, French Minister of Culture Rachida Dati and Minister for AI and Digital Affairs Clara Chappaz attended the event and participated in the closing forum.