Audio Vivid Production Suite Officially Released Worldwide, Integrated into Avid Pro Tools 2025.12 — Ushering in a New Era of Immersive Audio Creation

December 2025 — The UHD World Association (UWA) has announced an integration with Avid®, enabling support for Audio Vivid immersive mixing directly within Pro Tools ®. Co-developed by the UHD World Association (UWA) and Avid, the all-new Audio Vivid Production Suite is now fully integrated into the newly released Pro Tools 2025.12 and later versions. Designed for Pro Tools Studio and Ultimate users, the Suite provides a powerful, efficient, and intuitive toolset for immersive Audio Vivid 3D audio creation—tailored for music producers, sound designers, and post-production engineers.

Audio Vivid is the world’s first AI-powered audio codec standard, released by UWA. It provides sound artists with more powerful and efficient creative tools. They can work within a three-dimensional space, where sound objects can be precisely positioned and freely moved. With outstanding adaptability, Audio Vivid ensures playback across various environments. 

The breakthrough of the 3D audio standard may seem simple but is incredibly powerful. It breaks the limitations of traditional channels by giving each sound object a unique identity, allowing sound to move around the listener, even overhead. The standard introduces compatible metadata throughout the entire ecosystem ——ensuring end-to-end consistency, preserving sound artist’s intent, and closely approximating lifelike reality, thus delivering an unparalleled immersive auditory experience.

The Audio Vivid standard has achieved significant international milestones. It has been included in the ITU SG6 BS.2493 technical report, officially adopted into DVB specifications, and released within the digital audio interface standard IEC 61937-17:2025. As of December 2025, Audio Vivid has supported over 5 million music tracks, been deployed across 30+ smart NEV models exceeding 1 million vehicles, and has certified 33 mixing studios, 58 device categories, and 601 device models.

The newly released Audio Vivid Production Suite supports a hybrid Object + Bed spatial architecture. It integrates the Audio Vivid Panner and Audio Vivid Renderer, enabling XYZ-coordinate spatial placement, binaural and speaker rendering, automated trajectories, and advanced immersion-focused production tools—massively expanding creative freedom for sound design.

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A Milestone for the Global Audio Industry

Vincent Zhang, Secretary General of the UHD World Association (UWA), said:

“The integration of Audio Vivid into the Pro Tools ecosystem marks a significant milestone, bringing a global open audio standard into one of the world’s leading professional production platforms. Our collaboration with Avid accelerates the transition of Audio Vivid from technical standardization to large-scale professional adoption, driving the global upgrade of immersive audio creation.”

Pro Tools users can now manage multiple immersive formats—including Audio Vivid—within a single session. The system automatically preserves track assignments and automation for each version and supports one-click switching and inter-format conversion. Audio Vivid supports delivery in WAV, ADM, IMF, and MP4 formats encoded with HOA or AV3A, enabling versatile high-quality spatial audio distribution.

Chris Winsor, Director of Product Management for Pro Tools at Avid, said: 

“Immersive audio is shaping the future of how audiences engage with music and live experiences — Avid is innovating with UWA to give creators new tools to lead that evolution. This release builds on our set of industry-leading integrations, delivering expanded capabilities that simplify immersive mixing and speed up complex tasks, helping artists create and deliver in the widest range of formats.”

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Co-developed by UWA and Industry Partners

The Audio Vivid Production Suite was jointly developed by UWA together with its members such as China Television Information Technology, ensuring a fully end-to-end workflow without requiring users to change existing production habits. This marks the beginning of a new era of open, intelligent, innovative, and creator-friendly immersive audio production—built upon Audio Vivid’s technical breakthroughs and ease of use.

This next-generation toolset offers global content creators a powerful new foundation for expression. By removing channel-based limitations and unlocking the expanse of 3D soundfields, creators can craft richer, more emotionally compelling sound narratives.

As the motivators of UHD industry, UWA is looking forward to working with creators worldwide to unlock the infinite possibilities of immersive audio through Audio Vivid.

About the UHD World Association (UWA)

Founded in 2022, UWA is a non-profit international organization dedicated to advancing the global ultra-high-definition (UHD) audio and video industry. With a mission to optimize the ecosystem, serve the industry, drive innovation, promote applications, and strengthen global collaboration, UWA integrates technology, capital, and talent to build an open, advanced, and sustainable UHD industrial landscape.

UWA brings together leading equipment manufacturers, broadcasters, cable and satellite operators, OTT and IPTV platforms, content creators, technology innovators, and ecosystem partners to accelerate the adoption of next-generation UHD technologies through standards development, industry cooperation, and large-scale application deployment.

As of December 2025, UWA has 488 member organizations worldwide across 23 countries and regions. Leveraging the collective strengths of its global ecosystem, UWA is committed to fostering shared growth, enabling industry-wide innovation, and propelling the UHD sector into its next stage of high-quality development.

About Avid Technology

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Avid is sharpening the cutting edge of some of the most famous names in media production and news – from Media Composer, Pro Tools, Venue, Sibelius and NEXIS to MediaCentral and Wolftech. We’re doubling down on cloud, remote collaboration, automation and acceleration to help our customers meet changing consumer demand and shifting revenue models by working faster, smarter, together.

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©2025 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, and Pro Tools are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners.

Audio Vivid Hits 1 Million Vehicles, Accelerating the Global Shift Toward 3D In-Car Audio

November , 2025, the UHD World Association announced a major milestone for the in-car adoption of the spatial audio standard Audio Vivid: the number of vehicles equipped with the technology has officially surpassed one million units.

A Global Breakthrough: Audio Vivid Becomes One of the World’s Four Leading 3D Audio Standards

As the world’s first audio codec standard built on AI technology, Audio Vivid has joined Dolby AC-4, MPEG-H, and DTS-UHD as one of the four major global 3D audio standards, and was officially adopted as a national standard in August 2025.

Technology Breakthrough: Defining a New Benchmark for In-Car Spatial Audio

To deliver a stable and immersive listening experience in complex driving environments, Audio Vivid builds a complete solution for automotive spatial audio powered by cutting-edge acoustic processing technologies.

Key technological breakthroughs include:

  • Support for 7th-order HOA binaural rendering and 128-track real-time audio rendering
  • End-to-end codec latency reduced to below 80 ms, with binaural rendering latency further lowered to under 40 ms
  • A wide sampling-rate range from 32 kHz to 192 kHz, ensuring high-fidelity output even under high-speed noise conditions

On top of this robust technical foundation, Audio Vivid introduces a transformative enhancement to the in-car listening experience:

  • Breaking free from traditional channel-based limitations, it enables precise positioning and free movement of sound objects in 3D space
  • With its unique “Golden Listening Position” feature, users can select their preferred seat to optimize sound rendering, allowing every passenger to enjoy a personalized immersive audio experience

Audio Vivid also demonstrates exceptional adaptability across multiple scenarios. After undergoing extreme testing in live music festival environments, key signature capabilities—such as its distinctive high/low frequency drum separation—have been successfully migrated into the automotive use case. This innovation not only elevates music enjoyment but also allows for more accurate localization of environmental sounds, enhancing safety during driving.

Industry Adoption: Increasing Automaker Partners and Rapid Expansion

Driven by accelerating industrialization, vehicle installations of Audio Vivid have exceeded one million units, with more than ten major automakers—including HarmonyOS Smart Vehicles, Chery, Great Wall Motor, GAC, Avatr, Deepal, and Voyah—already adopting the technology.

  • 29 vehicle models currently support Audio Vivid
  • Expected to expand to 35 models by the end of the year

Leveraging UWA’s network of 480+ global member enterprises, technical integration with most mainstream automotive brands has been completed, enabling a continuously expanding ecosystem.

These achievements highlight Audio Vivid’s broad compatibility across vehicle types and price ranges, setting a new benchmark for in-car audio quality.

Ecosystem Deployment: Building a Full “Standard–Content–Devices” Value Chain

On the content side, Audio Vivid has partnered with major platforms including NetEase Cloud Music, Himalaya, and Huawei Music, creating a massive catalog of:

  • 8 million+ music tracks
  • 3,300 hours of Audio Vivid spatial audio drama content across more than 20 popular genres (film/TV IP, parenting, mystery, etc.)

The ecosystem also enables seamless “person–vehicle–home” experiences:

  • Deep compatibility with smart screens, headphones, and IoT devices
  • Full adaptation for automotive versions of CCTV Video and Yunting, ensuring a consistent immersive experience across all user scenarios

International & Regulatory Recognition: A Chinese Standard Reaches the World

Audio Vivid has passed the IEC 61937-17 international certification and has been recognized by the International Telecommunication Union (ITU).

According to Vincent Zhang, Secretary-General of UWA, the association is committed to building a comprehensive standards system across the entire audiovisual chain and accelerating the deployment of UHD technologies across all industries.

  • 153 ecosystem enterprises now support HDR Vivid
  • 122 ecosystem enterprises support Audio Vivid
  • 1,675 devices have completed Vivid certification
  • 23 color-grading studios and 29 mixing studios certified for content production
  • Audio Vivid has been included in procurement specifications for top telecom operators’ set-top boxes, enabling adaptation across 70+ million terminals

A Landmark Transition: From Technological Leadership to Market Leadership

With the milestone of one million equipped vehicles, Audio Vivid is building a strong technological moat for audio industry.

This audio standards are now advancing along the path of “technological innovation → scenario validation → scaled deployment → global standardization”, accelerating rapidly in the global UHD audiovisual landscape.

【2025 UWA SUMMIT】UWA UHD Ecosystem Exhibition Area Grandly Unveiled — Showcasing the Full Spectrum of Industry Innovation

From November 6 to 8, the “UHD Technology Standards & Ecosystem Leadership Exhibition” of the 2025 UWA SUMMIT was held in Shenzhen, bringing together over 70 UWA member companies and industry partners. The exhibition covered the entire UHD audiovisual value chain — from content creation and encoding to transmission, display, and terminals — fully demonstrating the industry’s latest innovations in technology, standards, content, and applications.

China Media Group Pavilion: AI-Driven Media Innovation

The CCTV Technology Pavilion highlighted four major sections:

  • AI Media Applications: The “CCTV Listening Media Large Model 2.0” introduced 82 intelligent agents, empowering AIGC-assisted content production across the full workflow.
  • UHD Production Systems: Two self-developed 8K broadcast cameras have been successfully used in top international sporting events.
  • Cross-Screen Media Integration: Powered by the CCTV Video platform, users can enjoy high-quality, seamless experiences across devices.
  • AI Makeup Interaction: Generative AI enabled immersive cultural and creative experiences for visitors.

Audio Vivid Music Festival – Where Technology Meets Chinese Ancient Music

The UWA stage hosted the three-day “Audio Vivid Music Festival – Chinese Music Celebration”, blending technological interactivity with diverse musical expression. Over 5,000 visitors attended the event among 3 days, making it one of the most popular attractions of the CEIC and UWA SUMMIT.

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To ensure high-quality live broadcast performance, CTVIT established a complete Audio Vivid-based production chain — covering creation, monitoring, transcoding, and distribution.

ACE built a 7.1.4 monitoring environment using Stagetec professional equipment, ensuring precise audio scheduling and broadcasting.

China Broadnet deployed HOA 3D microphones, achieving 72 hours of stable operation, guaranteeing superior sound capture throughout the festival.

Immersive Experiences: AI + XR for Cultural Storytelling

Shenzhen Saining presented the VR immersive project “Follow the Road”, which deeply integrates AI and XR technologies through two patriotic themes — The Long March and War Heroes. The project merges interactivity and emotional storytelling, creating a new model of cultural communication that is experiential, perceptible, and emotionally resonant.

AR & Glasses: A Window to the Future

RayNeo showcased multiple cutting-edge smart glasses:

  • X3 Pro — the world’s smallest color MicroLED AR glasses with built-in AI;
  • V3 — an all-in-one 4K camera, AI assistant, and headset device;
  • Air 4 Pro — designed for immersive giant-screen viewing.

Unilumin’s glasses-free 3D display also attracted attention, offering striking depth perception without eyewear. By combining content + IP + hardware, their team brought the traditional Lion Dance IP “to life” through AI. These technologies are already applied in XR virtual production and immersive display solutions.

The Shenzhen Flat Panel Display Industry Association gathered brands such as RayNeo, INMO, and ROKID as a Near-Eye Display Zone, exhibiting AR, AI, and electrochromic glasses with live translation and AR video functions — drawing strong interest from both consumers and investors.

Home & Personal Terminals: Bringing Vivid Experiences to Everyday Life

The Terminal Zone showcased Audio & HDR Vivid home experiences powered by Samsung, Huawei, and other UHD TV manufacturers, alongside smart set-top boxes from China Telecom, China Mobile, and China Unicom.

Products from Huawei, OPPO, Xiaomi, HONOR, and VIVO demonstrated seamless Vivid experiences across TVs, tablets, and phones.

Major content platforms including CCTV Video, Tencent Video, iQIYI, Migu, Huawei Video, Mango TV, Bilibili, Himalaya, YunTing, Netease Cloud Music, and Huawei Music provided high-quality audiovisual content for home viewing.

BOE Zhonglian UltraClear presented digital signage and the Magic Screen AI Travel Booth, featuring narrow bezels and eye-protection technology for business displays, and AI face-swapping for tourism scenes — delivering creative, low-cost travel experiences.

Vivid Home Audio Experiences

TransAudio Technology and Hisense co-built the Audio Vivid Home Theater, designed in a 7.1.4 format with professional-grade playback and conversion systems — offering an authentic Audio Vivid experience through members’ original works.

Malanshan AV Lab, MetaSound, and XGIMI jointly created the Wireless Home Experience Zone, featuring the industry’s first integrated sound system fully supporting HDR Vivid and Audio Vivid decoding. XGIMI showcased projectors supporting HDR Vivid, promoting UHD adoption in home entertainment.

In-Car Experiences: Immersive Audio on the Move

Two vehicles — AITO M9 and Chery T11 — featured at the in-car display zone, both equipped with Audio Vivid technology. Delivering enhanced spatial and positional sound, these systems enable immersive listening powered by content from Netease Cloud Music, Ximalaya, YunTing, and Huawei Music, offering concert-level and sports broadcast experiences on the road.

Chipsets & Core Technologies

Leading semiconductor companies — HiSilicon, MediaTek, Amlogic, Rockchip, Allwinner, and ESWIN — presented next-generation UHD SoCs for TVs, decoders, and set-top boxes.

In capture equipment, BOSMA introduced the DC0300-EFP 8K broadcast camera powered by domestic imaging chips, widely used in Olympic UHD productions.

BOE Zhonglian UltraClear also displayed a domestically developed 8K channel camera with FPGA architecture and real-time color processing up to 8K 70P / 45MP, supporting low-latency, multi-camera color matching and full 8K 50P output capabilities.

Encoding, Transmission & Production Tools

Companies such as Digital Video Group, Bestv Technologies, and Norson Tech presented new encoding devices supporting H.265, AVS3, HDR Vivid, and Audio Vivid, advancing UHD distribution with higher quality, lower bandwidth, and lower latency.

The National UHD Innovation Center showcased the industry’s first 8K Audio & HDR Vivid professional decoder supporting 12-channel analog output.

In post-production tools, Blackmagic Design and FilmLight presented DaVinci Resolve and Baselight 6.0, both supporting HDR Vivid and Audio Vivid standards — offering creators powerful end-to-end workflows for color grading and mastering.

A Global Platform for UHD Innovation

This year’s UWA Ecosystem Exhibition served as a comprehensive platform for technology showcase, ecosystem collaboration, and industry dialogue. From capture to display, from terminals to content, and from home entertainment to in-car environments, the exhibition vividly illustrated the future of UHD technology — where AI, XR, and Vivid standards converge to empower diverse industries.

With the continued implementation of HDR Vivid and Audio Vivid standards and the deep integration of next-generation technologies, a more immersive, intelligent, and interconnected UHD era is unfolding.

The exhibition’s success marks another milestone in uniting the industry and accelerating the global adoption of ultra-high-definition innovations.

2025 UWA SUMMIT and Member Conference Successfully Held in Shenzhen

On November 5, the 2025 UWA SUMMIT and Member Conference main forum was successfully held in Shenzhen under the theme “Infinite Vivid, Intelligent Future.”

More than 600 participants from UWA member companies, universities, industrial partners, and overseas organizations gathered to review the year’s achievements in the UHD sector and explore new prospects for AI-driven innovation. The conference was live-streamed via CCTV Video, attracting nearly 4 million views.

Accelerating Industry Growth with AI and UHD Innovation

As a key growth engine of the digital economy, the UHD audiovisual industry is rapidly integrating AI, big data, and emerging technologies—driving transformation across media, automotive, and consumer-electronics sectors.

In 2025, UWA achieved significant results in ecosystem building, standardization, and technological innovation.

  • Standards: The Association has issued 75 group standards, and three national standards based on HDR Vivid and Audio Vivid were officially released, forming a complete technical framework. These standards have been adopted by ITU, IEC, and DVB, strengthening UWA’s global presence in UHD standardization.
  • Ecosystem: The HDR Vivid ecosystem now includes 153 partners, while Audio Vivid counts 122 partners. More than 30 vehicle models from major automakers have adopted these technologies, with cumulative installations exceeding one million units.
  • Applications: The standards continue to empower 4K UHD TV channels, including Shenzhen Satellite TV, Shanghai Media Group, and Mango TV. China Mobile and China Telecom have established Vivid Experience Centers and certified labs, bringing immersive UHD experiences to consumers and accelerating large-scale adoption.

Leaders Highlight Achievements and Vision for the Future

Jiang Wenbo, Executive Member of CCTV and Chairman of UWA, noted that China’s UHD industry is entering an all-media era with nationwide 4K channels and platform services. Over the past year, UWA achieved major progress in technology, scenarios, ecosystem, and international cooperation—refining the Audio & HDR Vivid systems, introducing all-IP broadcast for the “9.3 Parade,” expanding to 465 members, and hosting over 80 industry events. He emphasized UWA’s next steps: advancing standard systems, enabling multi-scenario applications, fostering an industrial community, and developing NVI all-media UHD production technology, to be demonstrated at the upcoming National Games.

Insights from Global Experts and Industry Leaders

Prof. Gao Wen, Member of the Chinese Academy of Engineering and Director of Peng Cheng Laboratory, presented breakthroughs in video coding, including the next-generation NGVC standard, immersive 3D video for 6G networks, and AI-driven generative coding—each set to redefine video efficiency and intelligence.

Peng Jieying, Director of Standards Division, Science & Technology Department, NRTA, interpreted national UHD policy. She noted that 2025 is designated as the “Year of UHD Development,” with 18 UHD channels on-air, 40% of programs produced in UHD, and 2.86 billion set-top boxes deployed nationwide. NRTA will continue to upgrade the entire UHD value chain and work with UWA on small-screen standards and indigenous technology promotion.

Andy Quested, Chair of ITU-R SG6C and former BBC executive, shared on AI applications in media, emphasizing its integration into UHD standardization and workflow optimization. He highlighted AI as a crucial driver for HDR advancement and outlined future standardization challenges.

Gong Bo, Director of the China Research Institute of Film Science and Technology, introduced “Film Innovation and Standard Practice,” showcasing the collaborative UWA Film Working Group and the successful deployment of Vivid technologies in cinemas across 10 cities, covering 12 theaters and multiple film titles.

Zhao Guihua, Deputy Director of CCTV Technology Bureau, explained the transition to cloud-based UHD production, AI-enabled program generation with the “CCTV Audio Large Model,” and dual-gigabit network innovation linking mobile and large screens for major live events.

Fang Qing, General Manager of TCL Smart Display BU R&D Center, addressed the need for a unified professional evaluation system for picture quality, outlining TCL’s efforts under the UWA and Vivid framework to build quantifiable, comparable industry benchmarks.

Geng Weifeng, Deputy GM of Great Wall Motor Technology Center, presented the company’s “In-Car UHD Audio-Visual Experience,” showcasing Coffee OS 3 with AI audio algorithms and HDR Vivid certified displays, and plans for next-generation AI cockpits as emotional mobility companions.

Neil Trevett, President of The Khronos Group and VP Developer Ecosystems at NVIDIA, discussed global standardization for 3DGS and UHD immersive technologies, announcing a strategic cooperation framework between Khronos and UWA to advance 3D audio-visual standards worldwide.

Li Lin, Chief Expert of China Mobile and GM of Migu Tech Management Dept., shared how AI, XR, and Full-Reality Video technologies are powering immersive UHD live broadcasts for sports such as CBA, UFC, and China Open—transforming “viewing” into “experiencing.”

Strengthening Partnerships and Ecosystem Expansion

The Summit also witnessed multiple strategic agreements and launch ceremonies:

  • UWA × Khronos Group signed an MOU to accelerate global standards for 3D graphics and XR technologies.
  • UWA × China Automotive Intelligent Technology (Tianjin) agreed to advance immersive in-vehicle audio-visual applications.
  • The AI to Home Working Group was launched, focusing on AI applications in healthcare, education, and sports broadcasting.
  • UWA × Avid announced deep technical collaboration to integrate Audio Vivid natively into Pro Tools, enhancing spatial audio production efficiency; the new version will launch in December 2025.

Recognizing Excellence and Empowering Talent

The conference honored outstanding working groups and standard leaders, revealed four honor lists—Top 10 Cases, Excellent Papers, Outstanding Projects, and Recommended Cases—featuring 78 submissions from 57 organizations. It also announced the UWA Fellow Program and Senior Expert Database, with the first certificates awarded on site.

Furthermore, UWA signed agreements with universities to establish Vivid Talent Training and Practice Centers, cultivating interdisciplinary UHD talent.

A Four-Day Global UHD Gathering

The 2025 UWA SUMMIT spanned four days, featuring over ten specialized forums and international sessions. In parallel, the UWA Ecosystem Exhibition and the Vivid Music Festival provided dynamic platforms for industry exchange and cross-sector collaboration—highlighting the vibrant momentum of the global UHD industry.

Invitation to the 2025 UWA Summit and Member Conference

Infinite VIVID, Intelligent FUTURE

The UHD World Association (UWA) is honored to announce that the 2025 UWA Summit and Member Conference will take place in Shenzhen, China, from November 5 to 8, 2025.

As a leading event in the global ultra-high-definition (UHD) audiovisual industry, the Summit aims to consolidate resources and industry strengths, foster collaboration, advance technology innovation and product applications, cultivate emerging business models, and build an internationally advanced UHD ecosystem.

In parallel, the 2025 Consumer Electronics Innovation Congress (CEIC) will be held, bringing together innovators, experts, and enterprises to explore the future of intelligent audiovisual technologies and next-generation consumer experiences.

A Global Gathering of Innovation Leaders

Under the theme “Infinite VIVID, Intelligent FUTURE,” the 2025 UWA Summit will unite global UHD professionals, enterprises, and research institutions to share insights, discuss trends, and promote the high-quality development of the global UHD audiovisual industry.

The Summit will feature a comprehensive agenda, including:

  • UWA Member Council Meeting
  • Keynote Main Forum
  • Parallel Sub-Forums and Thematic Seminars
  • Exhibitions and Technology Showcases
  • Release of the World UHD Innovation Ceremony
  • The VIVID Gala, celebrating creativity and excellence in UHD innovation

These sessions will provide an open platform for collaboration and dialogue across the entire UHD value chain — from content creation and technology development to display, distribution, and application.

An Open Invitation to Collaborate

UWA sincerely invites all members, global partners, and industry experts to participate in the 2025 UWA Summit and CEIC events. Whether through keynote speeches, forum participation, or networking at the VIVID Gala, every participant will play a part in shaping the intelligent future of UHD technology.

Registration Information

Mission Digital Joins UWA, Setting a New Benchmark for HDR Vivid in the UK

Mission Digital, a leading UK-based digital workflow company for high-end TV and film production, has officially joined the UHD World Association (UWA). As the first HDR Vivid-certified grading facility in the UK, Mission sets a new benchmark for post-production and creative review environments.

Located at Shepperton Studios, Mission’s Digital Screening & Grading Room extends its end-to-end workflow approach, providing filmmakers with a trusted, calibrated space for critical review. The facility has welcomed multiple Academy Award-winning cinematographers and top international creative talent. It is equipped with a Christie DCI projector on a 4-meter screen, a 31-inch Sony HDR/SDR reference monitor, and most recently, a 77-inch UHD 4K HDR display.

Notably, this HDR display not only supports HDR10 and HDR10+, but also fully integrates HDR Vivid, achieving peak brightness of up to 1,600 nits. This makes Mission uniquely capable of offering an end-to-end HDR Vivid workflow—from HDR Vivid grading and mastering through to consumer-level playback demonstrations on HDR Vivid-enabled televisions. This ensures that the creative intent is faithfully preserved all the way from production to the living room, giving both filmmakers and audiences confidence in the consistency and quality of the experience.

Vincent Zhang, Secretary-General of UWA, said:

“We are truly honored and delighted to warmly welcome Mission into UWA. As the first HDR Vivid-certified grading facility in the UK, their pioneering practice and achievements hold landmark significance for the development of the global UHD ecosystem. This marks an important milestone in UWA’s international growth. Looking ahead, we look forward to deepening our collaboration with Mission to demonstrate how HDR Vivid empowers creators in content production, and how optimizing content distribution and presentation can deliver richer, more diverse, and deeply immersive audiovisual experiences for audiences worldwide.”

Mark Purvis, Mission Digital’s CEO, said: 

“Joining UWA marks an exciting new chapter for Mission. We have always heavily invested in colour science and we were early advocates of ACES colour management. The next natural step is HDR Vivid.” 

Kevin Shaw, Mission’s Head of Colour said:

 “HDR Vivid allows us to provide filmmakers and studios with cutting-edge tools to ensure their creative vision is presented exactly as intended—whether for global audiences or specifically for the rapidly growing Chinese market. With our HDR Vivid mastering capabilities and the ability to showcase consumer playback on HDR Vivid televisions, we can demonstrate the true end-to-end value of the format. We are proud to collaborate with UWA to showcase these capabilities at IBC and beyond.”

This collaboration signifies a shared commitment to advancing the UHD industry, building a strong foundation for the global adoption of HDR Vivid, and driving the integration of technological innovation with artistic expression to support the high-quality development of the creative industries worldwide.

Audio Vivid moves further into the world’s leading professional workflows with Avid at IBC 2025

The UHD World Association (UWA) is proud to announce a technical collaboration with Avid® that brings the Audio Vivid standard into the Pro Tools® ecosystem. For the first time, Avid presented at IBC 2025 a specially configured Pro Tools workstation supporting Audio Vivid, marking an important milestone for this open and immersive audio format for professional post-production and broadcast workflows.

UWA is among the first organizations to integrate with Avid’s immersive SDK, pioneering a deep fusion between spatial audio production and Pro Tools workstations. This breakthrough significantly boosts the efficiency of spatial audio creation and output, delivering a truly immersive and lifelike audio experience. 

“The successful integration of Audio Vivid into the Pro Tools ecosystem marks an important milestone in advancing immersive audio technology from standard-setting to deep industry adoption. Through this in-depth collaboration with Avid, open technical architecture is combined with top-tier professional performance, setting a new global benchmark for immersive audio workflows. At the same time, it opens a vital channel for Audio Vivid to establish its global market presence and connect with the international professional creation ecosystem, further driving the global audio industry toward a higher level of immersive experience,” said Vincent Zhang, General Secretary, UWA.

“Bringing Audio Vivid into Pro Tools via our immersive SDK reflects Avid’s commitment to open standards and innovation. This integration enables native support for object-based spatial audio workflows, giving professionals powerful new tools for immersive production,” said Chris Winsor, Director of Product Management at Avid.

At the Avid booth, technical experts demonstrated how Pro Tools supports the Audio Vivid format, giving visitors a first-hand look at the new workflow. While IBC marks the first public demonstration, the official release of Audio Vivid within Pro Tools is coming soon.

About Avid Technology, Inc.

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UWA at IBC 2025: Advancing the Global UHD Era with “Vivid”

From September 12–15, 2025, the International Broadcasting Convention (IBC 2025), the world’s most influential broadcast and media technology event, took place at the RAI Exhibition Center in Amsterdam. The UHD World Association (UWA) made a high-profile appearance alongside its industry partners, presenting a panoramic “Vivid” showcase and announcing new international collaborations. The UWA booth attracted strong attention from top broadcasters, technology companies, and media organizations across Europe, North America, and Asia-Pacific.

Standards Leadership on the Global Stage

As the first international industry and standards body in China’s technology sector, UWA has grown to over 460 members across 23 countries and regions, releasing 65 technical standards and 27 white papers to date. At IBC, UWA highlighted the latest international progress of its core standards: HDR Vivid for high dynamic range video and Audio Vivid for immersive 3D audio.

Avid Partnership: Native Tools for the Future

At this year’s IBC, UWA officially announced a strategic partnership with global leader Avid. The collaboration will integrate native audio tools with the Audio Vivid standard, enabling its application across post-production, music creation, and content distribution. This partnership enhances cross-platform, cross-regional workflows and stood out as one of the major highlights of the show, widely covered by industry media.

Expanding Global Membership

During IBC 2025, UWA welcomed several new international members, including Highfun, Mission Digital, Colorfront, Elevate Broadcast, and LumiMakr, each renowned for expertise in interactive entertainment, live production, color science, broadcast services, and visual display. Their joining strengthens UWA’s global ecosystem and demonstrates the alliance’s growing influence and representation in the worldwide media technology landscape.

Deepening International Cooperation

The UWA delegation held productive discussions with leaders of major international standards bodies and industry associations, including DTG, 5G-MAG, DVB, ITU, SMPTE, IABM, and IET. Talks focused on UHD codec standards, the application prospects of 5G broadcasting, and the next evolution of media transmission technologies. These dialogues reinforced existing partnerships and advanced consensus on standards coordination and industry development.

Open Exchange with Industry Leaders

At the UWA booth, open networking drew leading representatives from global OTT platforms, content producers, and technology providers. Technical experts from 8K Association, Disney+, Canal+, UHD Forum, Evertz, Sony, Cisco and so on engaged in discussions on global content distribution, IP-based broadcast workflows, and signal transmission optimization. These exchanges provided valuable frontline insights and opened new avenues for cross-regional cooperation and market expansion.

Cocktail Reception: Sharing the Future of UHD

On September 13, UWA hosted the Vivid Cocktail Reception at its booth. The event spotlighted the UWA 2030 vision and updates to its certification program, while also announcing the new collaboration with Avid. Alliance leaders and partners delivered keynote remarks, calling on the industry to accelerate global adoption of UHD standards and strengthen ecosystem development.

The reception enhanced ties with international partners and underscored UWA’s role as an open, collaborative global platform for UHD innovation.

Partner Highlights at IBC

  • Malanshan AV Lab: presented a wireless immersive Audio Vivid speaker system in the “Vivid Home Theater Experience Room,” delivering a 7.1.4 channel cinematic experience without wiring complexity.
  • Yuanxiang Tech: showcased the “Yuanxiang 330” UHD smart audio system, featuring multiple spatial audio chips, Android OS, and Airsound wireless calibration for true 5.1.2 sound.
  • Jupiter Semi: unveiled a striking glasses-free 3D demo, leveraging advanced light-field display and algorithms to create 360° spatial depth and redefine audience perception.

Broadcast & Consumer Experiences in Focus

The UWA booth recreated real-world applications of Vivid in major live broadcasts such as the Spring Festival Gala, Olympic Games, and large-scale sports events, showcasing advantages in high-brightness noise control, stable transmission, and multi-camera parallel production.

Meanwhile, Vivid at Home and Vivid Car demos highlighted UHD’s expansion into everyday life. As of September 2025, 338 devices across 1,557 models have passed Vivid certification, covering TVs, smartphones, tablets, projectors, and in-car screens. China’s three major telecom operators have integrated HDR Vivid into IPTV set-top box procurement, with deployments exceeding 70 million units.

The Vivid Experience Room combined HDR Vivid video playback with Malanshan’s 7.1.4 physical channel setup, allowing visitors to experience first-hand the tagline: “Every frame more real, every sound more immersive.”

Building a Global UHD Ecosystem Together

IBC 2025 was not only a showcase of the latest UHD achievements but also a bridge connecting UWA with global partners. Looking ahead, UWA will continue advancing its strategy of “standards as the foundation, ecosystem as the goal,” fostering open and collaborative development of UHD technologies, and bringing audiences worldwide clearer, smarter, and more immersive audiovisual experiences.