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UHD Industry Ecosystem

UHD Industry Ecosystem Set to Revolutionize Digital Media

The UHD industry ecosystem is rapidly transforming digital media. With advancements in 4K and 8K resolution, this ecosystem is set to deliver unparalleled visual experiences. Spanning entertainment, gaming, and broadcasting, the UHD ecosystem is redefining content creation and distribution, promising to drive economic growth and elevate consumer expectations in the digital age.

UHD Industry Ecosystem

UHD Ecosystem Building

HDR Vivid

HDR Vivid Ecosystem becomes mature supported by end-to-end UHD industry, including content produce, OTT platform, Tools, Encoding/decoding, Chips and Terminals Content
UHD Ecosystem Building

Audio Vivid

Audio Vivid is the world’s first AI-based 3D audio codec and rendering standard, with 42 UWA member units (CCTV, Tencent, Himalaya, Universal Music, etc.) participatation, now becomes the industry standard of the State Administration of Radio and Television.

Collaboration with international organizations on standards

UWA actively promotes cooperation with international standard organizations such as ITU, IEC and DVB, and the main standard experts are as follows:

Leaders of UWA Standard Theme Groups             Jinhui Ning              [email protected]

Joint Leaders of UWA Standard Theme Groups   Xiaoying Zhao         [email protected]

Joint Leaders of UWA Standard Theme Groups   Ying Gao                 [email protected]

Joint Leaders of UWA Standard Theme Groups   Ying Hu                   [email protected]

Joint Leaders of UWA Standard Theme Groups   Zhenzhong Wang  [email protected]

Joint Leaders of UWA Standard Theme Groups   Paul Higgs              [email protected]

Liaison Officer from UWA to ISO/TC 42                 Xiaojun Gu             [email protected]

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