UHD World Association
Embrace UHD.
Embrace the Future.
The UHD World Association (UWA) is an international, professional and non-profit non-governmental social organization voluntarily initiated by leading enterprises engaged in the manufacturing, transmission, content production, application and service all over the world of ultra-high-definition audio and video products.
White Paper
UHD: A Serendipitous Moment
As Ultra High Definition (UHD) enters its second decade, the industry stands at a pivotal crossroads where investment meets opportunity. This whitepaper reveals compelling evidence that UHD is rapidly transitioning from early adoption to mainstream status. Based on Omdia’s survey of 172 companies, 91% of industry leaders report significant UHD content adoption, while consumers increasingly prioritize screen resolution when purchasing new TVs.
NEWS
Latest blogs and articles about UHD standards, technology, and market impacts.
UWA Standards
Alliance members collaboratively establish product standards based on shared technical indicators through consensus. These standards serve as a normative document for common use among all members.
Working Groups
The UHD World Association (UWA) is an international, professional and non-profit non-governmental social organization voluntarily initiated by leading enterprises engaged in the manufacturing, transmission, content production, application and service all over the world of ultra-high-definition audio and video products.
Standards Working Group
- Focus on the standardization construction of the UHD video industry.
- Give full play to the role of alliance standards in technical support and basic guarantees for the industry.
- Promote the scientific, efficient, healthy, and orderly development of the UHD video industry.
- To standardize UHD video quality and carry out standardization related to UHD video industry.
- Complete the tasks assigned by the alliance, and actively cooperate with other working groups of the alliance.
Intellectual Property Working Group
- Carry out intellectual property research in the field of ultra-high-definition video industry.
- Formulate intellectual property policies of the alliance.
- Have an open-source code sharing system.
- Help the alliance to apply for and maintain. intellectual property rights.
- Process patent claims in standard items.
- Complete the work assigned by the alliance and actively cooperate with other working groups of the alliance.
Policy Research Working Group
- Face the development needs of the UHD video industry and applications.
- Build a bridge of communication between government, industry enterprises, and local industry resources.
- Provide authoritative research and consulting services for industry development.
- Research the development strategy, policy, and regulatory requirements of the ultra-high-definition video industry
- Analyze the major problems faced by the industry development; and put forward measures and suggestions.
- Participate in the drafting of industrial development plans and industrial policies.
- Lead the writing and publishing of industrial development research results.
- Complete the work assigned by the alliance and actively cooperate with other working groups of the alliance.
Content Production and Broadcasting Working Group
- Promote the coordinated development of the UHD content industry and promote upstream and downstream cooperation.
- Carry out the improvement of production and broadcasting technology to promote technology application
- Develop content evaluation to promote industry self-discipline.
- Promote the development of the content industry and achieve content prosperity.
Industrial Ecology Promotion Working Group
- Carry out joint marketing with industry chain companies (industrial ecological partners such as content creation, service platforms, and equipment manufacturers) to jointly promote the development of the ultra-high-definition video industry.
- Promote the application of UHD in the industry pilot work.
- Summarize successful experience and copy and promote.
- Standardize the ultra-high-definition standard of terminal products
- Promote the application of the consumer end.
- Improve the consumer experience and perception of ultra-high-definition.
- Promote the construction and application of the standard end-to-end.
- Create an industrial chain ecology.
- Promote the application of chips and terminals (TVs, mobile phones, set-top boxes).
Video Experience Working Group
- Formulate video service user experience standards, and conduct scientific tests and comprehensive evaluations on the user experience links involved in various fields of the end-to-end industry chain through testing.
- Continue to promote group standards for video experience to become industry standards and incorporate into enterprise standards.
- Establishing a general standard system covering a wider range will help build a unified and complete video industry chain system, and popularize video consumption faster and better.
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Members
Founded in 2022, the UWA continues to grow with hundreds of members globally.
