On November 5, the 2025 UWA SUMMIT and Member Conference main forum was successfully held in Shenzhen under the theme “Infinite Vivid, Intelligent Future.”

More than 600 participants from UWA member companies, universities, industrial partners, and overseas organizations gathered to review the year’s achievements in the UHD sector and explore new prospects for AI-driven innovation. The conference was live-streamed via CCTV Video, attracting nearly 4 million views.

Accelerating Industry Growth with AI and UHD Innovation

As a key growth engine of the digital economy, the UHD audiovisual industry is rapidly integrating AI, big data, and emerging technologies—driving transformation across media, automotive, and consumer-electronics sectors.

In 2025, UWA achieved significant results in ecosystem building, standardization, and technological innovation.

  • Standards: The Association has issued 75 group standards, and three national standards based on HDR Vivid and Audio Vivid were officially released, forming a complete technical framework. These standards have been adopted by ITU, IEC, and DVB, strengthening UWA’s global presence in UHD standardization.
  • Ecosystem: The HDR Vivid ecosystem now includes 153 partners, while Audio Vivid counts 122 partners. More than 30 vehicle models from major automakers have adopted these technologies, with cumulative installations exceeding one million units.
  • Applications: The standards continue to empower 4K UHD TV channels, including Shenzhen Satellite TV, Shanghai Media Group, and Mango TV. China Mobile and China Telecom have established Vivid Experience Centers and certified labs, bringing immersive UHD experiences to consumers and accelerating large-scale adoption.

Leaders Highlight Achievements and Vision for the Future

Jiang Wenbo, Executive Member of CCTV and Chairman of UWA, noted that China’s UHD industry is entering an all-media era with nationwide 4K channels and platform services. Over the past year, UWA achieved major progress in technology, scenarios, ecosystem, and international cooperation—refining the Audio & HDR Vivid systems, introducing all-IP broadcast for the “9.3 Parade,” expanding to 465 members, and hosting over 80 industry events. He emphasized UWA’s next steps: advancing standard systems, enabling multi-scenario applications, fostering an industrial community, and developing NVI all-media UHD production technology, to be demonstrated at the upcoming National Games.

Insights from Global Experts and Industry Leaders

Prof. Gao Wen, Member of the Chinese Academy of Engineering and Director of Peng Cheng Laboratory, presented breakthroughs in video coding, including the next-generation NGVC standard, immersive 3D video for 6G networks, and AI-driven generative coding—each set to redefine video efficiency and intelligence.

Peng Jieying, Director of Standards Division, Science & Technology Department, NRTA, interpreted national UHD policy. She noted that 2025 is designated as the “Year of UHD Development,” with 18 UHD channels on-air, 40% of programs produced in UHD, and 2.86 billion set-top boxes deployed nationwide. NRTA will continue to upgrade the entire UHD value chain and work with UWA on small-screen standards and indigenous technology promotion.

Andy Quested, Chair of ITU-R SG6C and former BBC executive, shared on AI applications in media, emphasizing its integration into UHD standardization and workflow optimization. He highlighted AI as a crucial driver for HDR advancement and outlined future standardization challenges.

Gong Bo, Director of the China Research Institute of Film Science and Technology, introduced “Film Innovation and Standard Practice,” showcasing the collaborative UWA Film Working Group and the successful deployment of Vivid technologies in cinemas across 10 cities, covering 12 theaters and multiple film titles.

Zhao Guihua, Deputy Director of CCTV Technology Bureau, explained the transition to cloud-based UHD production, AI-enabled program generation with the “CCTV Audio Large Model,” and dual-gigabit network innovation linking mobile and large screens for major live events.

Fang Qing, General Manager of TCL Smart Display BU R&D Center, addressed the need for a unified professional evaluation system for picture quality, outlining TCL’s efforts under the UWA and Vivid framework to build quantifiable, comparable industry benchmarks.

Geng Weifeng, Deputy GM of Great Wall Motor Technology Center, presented the company’s “In-Car UHD Audio-Visual Experience,” showcasing Coffee OS 3 with AI audio algorithms and HDR Vivid certified displays, and plans for next-generation AI cockpits as emotional mobility companions.

Neil Trevett, President of The Khronos Group and VP Developer Ecosystems at NVIDIA, discussed global standardization for 3DGS and UHD immersive technologies, announcing a strategic cooperation framework between Khronos and UWA to advance 3D audio-visual standards worldwide.

Li Lin, Chief Expert of China Mobile and GM of Migu Tech Management Dept., shared how AI, XR, and Full-Reality Video technologies are powering immersive UHD live broadcasts for sports such as CBA, UFC, and China Open—transforming “viewing” into “experiencing.”

Strengthening Partnerships and Ecosystem Expansion

The Summit also witnessed multiple strategic agreements and launch ceremonies:

  • UWA × Khronos Group signed an MOU to accelerate global standards for 3D graphics and XR technologies.
  • UWA × China Automotive Intelligent Technology (Tianjin) agreed to advance immersive in-vehicle audio-visual applications.
  • The AI to Home Working Group was launched, focusing on AI applications in healthcare, education, and sports broadcasting.
  • UWA × Avid announced deep technical collaboration to integrate Audio Vivid natively into Pro Tools, enhancing spatial audio production efficiency; the new version will launch in December 2025.

Recognizing Excellence and Empowering Talent

The conference honored outstanding working groups and standard leaders, revealed four honor lists—Top 10 Cases, Excellent Papers, Outstanding Projects, and Recommended Cases—featuring 78 submissions from 57 organizations. It also announced the UWA Fellow Program and Senior Expert Database, with the first certificates awarded on site.

Furthermore, UWA signed agreements with universities to establish Vivid Talent Training and Practice Centers, cultivating interdisciplinary UHD talent.

A Four-Day Global UHD Gathering

The 2025 UWA SUMMIT spanned four days, featuring over ten specialized forums and international sessions. In parallel, the UWA Ecosystem Exhibition and the Vivid Music Festival provided dynamic platforms for industry exchange and cross-sector collaboration—highlighting the vibrant momentum of the global UHD industry.