UWA Presents Vivid Tech at Leading Global TV Festival Series Mania
From March 25 to 27, 2025, the UHD World Association (UWA) made its debut at the Series Mania International TV Festival in Lille, France, participating in the festival’s professional forum. UWA hosted an exhibition booth to showcase and exchange cutting-edge film and television technologies with guests from over 70 countries, while delivering a keynote presentation on the "Discover Vivid--- Enhancing the Audio-Visual Experience Like never before".
This year, UWA was the sole representative from mainland China participating in the event.
Séries Mania: A Global Stage for the Best in Television
Founded in 2010 in Paris and relocated to Lille in northern France since 2018, Séries Mania is dedicated to promoting the world’s best TV series. It has rapidly grown into one of the largest and most influential television festivals in the world.
Every March, Séries Mania brings together TV producers, distributors, creators, and industry professionals from across the globe to showcase and discuss the latest TV works and industry trends. The event includes screenings, industry forums, market activities, and workshops—making it a major hub for international collaboration and a key trendsetter in the global TV industry.
In recent years, leading international OTT streaming services—Netflix, Amazon Prime Video, Apple TV+, and Disney+—have started offering 4K Ultra HD content. In 2024, China’s National Radio and Television Administration revised the TV drama master format standards, officially incorporating HDR Vivid and Audio Vivid, two self-developed audiovisual technologies, into the requirements for drama master production. These innovations significantly enhance the visual and audio quality of television content, delivering a more immersive viewing experience for audiences.
At this year’s Séries Mania, UWA’s booth not only featured promotional content for Audio & HDR Vivid, but also showcased technical comparison clips produced using HDR Vivid, including Netflix’s first Swiss series Winter Palace and Canal+’s documentary #Hvaldimir. The stunning visual effects left a strong impression on visiting guests.
UWA European Team in Series Mania
UWA’s showcases were featured as official events of Series Mania, alongside presentations from Paramount and Sky
Leading global production companies such as BBC Studios, StudioCanal, Banijay,
Federation, and Wild Bunch also participated in the event
French producer Sydney Gallonde, known for his work The Last Hit, which won Best Overseas Short Series at the 22nd Shanghai TV Festival (Magnolia Awards) in 2016, fondly recalls his memorable trip to China and the award ceremony.
Gallonde shared that it is his innovative vision, distinct storytelling, and bold use of new technologies—including advanced CGI and immersive sound design—that have positioned him as a leading figure in the French television industry.
He believes that Audio & HDR Vivid technologies not only offer audiences a deeply immersive viewing experience, but also inspire creators to push creative boundaries, enabling them to imagine richer scenes and more nuanced emotional expression.
French Producer (Sydney Gallonde) and UWA European team
Belgian producer Christophe Louie is currently developing a podcast series for a streaming platform. While crafting the narrative, he is also exploring technologies that can enhance the audio experience of the show. He expressed strong interest in the sound performance of Audio Vivid, especially its in-car system applications, and looks forward to experiencing the technology firsthand in the near future.
Spanish producer Maria, former SVP at Sony Pictures and Managing Director of Movistar+ International, also attended the event, bringing her deep expertise and international perspective to the discussions around next-generation audiovisual content.
Spanish producer Maria, former SVP at Sony Pictures and Managing Director of Movistar+ International
French producer Steven, creator of the highly acclaimed crime drama Section de Recherches
and producer of the Canal+ series Borgia
On the afternoon of March 26, Remi, Chief Marketing Officer Europe of UWA, delivered a keynote presentation on the theme of "Discover Vivid--- Enhancing the Audio-Visual Experience Like never before".
In his speech, Remi introduced the mission and structure of UWA, and provided an in-depth analysis of the current landscape and future trends of the UHD industry. He then highlighted the core features and applications of HDR Vivid and Audio Vivid, demonstrating how these technologies are reshaping the future of film and TV production.
To illustrate their impact, Remi showcased a HDR Vivid demo clip from the Canal+ documentary #Hvaldimir (The Story of the Beluga), giving the audience a vivid glimpse into how these innovations open up new creative possibilities across the audiovisual ecosystem.
Carles Fernández, Director of the South International Series Festival, noted that today’s audiences have increasingly high expectations for TV series—a compelling story alone is no longer enough. Only series that reach cinematic production quality can thrive in the international market.
He emphasized that Spanish producers are actively seeking cutting-edge technologies to elevate the quality of their work, and expressed his intention to promote Audio & HDR Vivid to his peers in Spain as valuable tools for achieving that next level of excellence.
Carles Fernández, Director of the South International Series Festival
The three-day Series Mania Forum, open to industry professionals, attracted 4,600 registered participants from 74 countries this year. It served as a platform for discovering and sharing standout projects, while exploring key trends and emerging production methods shaping the international TV market in the years to come.
The growing connection between the television industry and the digital sector has become increasingly central to Europe’s cultural landscape. Reflecting this importance, French Minister of Culture Rachida Dati and Minister for AI and Digital Affairs Clara Chappaz attended the event and participated in the closing forum.