UWA at AWE 2025: Pioneering the Future of Smart Living with UHD Innovation
From March 20 to 23, 2025, UWA made a powerful appearance at AWE 2025, one of the world’s top three home appliance and consumer electronics shows, held at the Shanghai New International Expo Centre.
Joined by member companies and industry partners, UWA showcased cutting-edge UHD technologies and participated in key industry forums, highlighting the future of audiovisual innovation and offering a vivid vision of smarter, sharper living for global consumers. The exhibition drew strong media attention, with over 50 media outlets covering the event.
UWA’s booth featured collaborative displays from partners such as Huawei, Hisense, TrustDTA, Ledman, Samsung, InAndOn, Play For Dream MR, iQIYI, Tencent Video, and Mango TV. Special interactive check-in experiences were co-hosted with member companies including HiSilicon Shanghai, Sony, ESWIN, and Samsung, attracting tens of thousands of visitors to the booth.
UHD Display Innovation Redefines the Limits of Sight and Sound
At the UWA booth, breakthroughs in UHD display technology took center stage. A multi-dimensional comparison experience was set up, showcasing the differences between SDR and HDR Vivid, as well as resolution, frame rate, and bit-rate—helping consumers better understand the core elements that shape a next-gen UHD experience.
Member companies Hisense & TrustDTA, along with Huawei, presented some of the world’s most advanced smart screen products. In the Vivid Audio-Visual Experience Room, Samsung’s QN900D 85” TV, paired with InAndOn’s MS-series speakers, delivered a deeply immersive viewing experience—placing visitors right in the action.
Together with its partners, UWA is driving the industry toward larger screens and higher picture quality as the new standard, with 100-inch-class products accelerating the evolution of immersive home entertainment.
The terminal zone showcased Vivid-certified smartphones and tablets from brands like OPPO, Honor, Xiaomi, and Huawei, streaming Audio & HDR Vivid content from leading OTT platforms including CCTV Video, iQIYI, Tencent Video, Migu Video, Mango TV, Bilibili, Huawei Video, Ximalaya, Cloud Listening, and Huawei Music. Thanks to high dynamic range and 3D spatial audio technologies, visitors experienced immersive, high-quality content on mobile devices—bringing UHD on the go, anytime, anywhere.
One of the most eye-catching exhibits was the Ledman 163-inch 8K Micro LED home cinema wall—the only 100+ inch 8K consumer-grade display at the show based on Micro LED technology. It integrates AI intelligence, eco-friendliness, wellness, and low-carbon design, with scenario-based demonstrations enhancing user engagement. The display marks a major step forward in bringing Micro LED 8K products into everyday consumer environments.
At the “10G Fiber to Home, 3D with Glasses” showcase, Huawei demonstrated its 50G PON-based solution supporting 10Gbps home network upgrades. By innovating on FTTR (Fiber to the Room) technology and integrating capabilities in connectivity, storage, computing, sensing, and display, Huawei enables 3D video playback and gaming on large home screens using shutter glasses.
Play For Dream MR also presented the world’s first Android-based spatial computer. Designed for immersive entertainment, it supports spatial viewing, 3D content capture and playback, MR gaming, and multi-screen productivity. It offers a seamless fusion of virtual and real worlds, delivering a bold vision of the future smart lifestyle.
Another major crowd-puller at the exhibition was the HIMA S9, featuring the HarmonyOS Smart Cockpit and support for the Audio Vivid standard. Its unique 3D spatial audio technology breaks the flat limitations of traditional in-car sound systems, allowing sound to move freely through space with a clear sense of direction, precise depth, and rich layering. The result is an unprecedented auditory experience for both drivers and passengers—turning every ride into a truly immersive sound journey.
Cross-Sector Collaboration to Build a Global UHD Ecosystem
On March 22, 2025, the “AI Vision, Smart Future – AWE2025 UHD Industry Summit” was held at the Shanghai New International Expo Centre, co-hosted by China Radio and Television International Economic & Technical Cooperation Co., Ltd., AWE, the China Society of Motion Picture and Television Engineers, and the UHD World Association (UWA).
At the summit, Jiao Yang, Deputy General-Secretary of UWA, delivered a keynote speech titled “Shared Vision, Expanding Sound—Building a Vivid Future Together: UWA’s UHD Industry & Ecosystem Development”.
Jiao, along with industry experts and business leaders from across the UHD value chain, engaged in in-depth discussions on the impact of AI and emerging technologies, sharing insights and experiences on navigating the future of audiovisual innovation.
UHD Unlocks Infinite Possibilities for Smart Living
AWE 2025 is not only a stage for showcasing technology, but also a trendsetter for the future of the industry. Through its participation,UWA demonstrated the central role of UHD technology in the home appliance and consumer electronics sectors, while promoting cross-industry integration through an open ecosystem.
Looking ahead, UWA will continue to deepen technological collaboration, expand application scenarios, and strive to deliver a clearer, smarter, and more sustainable lifestyle for users around the world.