Mission Digital Joins UWA, Setting a New Benchmark for HDR Vivid in the UK
Mission Digital, a leading UK-based digital workflow company for high-end TV and film production, has officially joined the UHD World Association (UWA). As the first HDR Vivid-certified grading facility in the UK, Mission sets a new benchmark for post-production and creative review environments.
Located at Shepperton Studios, Mission’s Digital Screening & Grading Room extends its end-to-end workflow approach, providing filmmakers with a trusted, calibrated space for critical review. The facility has welcomed multiple Academy Award-winning cinematographers and top international creative talent. It is equipped with a Christie DCI projector on a 4-meter screen, a 31-inch Sony HDR/SDR reference monitor, and most recently, a 77-inch UHD 4K HDR display.
Notably, this HDR display not only supports HDR10 and HDR10+, but also fully integrates HDR Vivid, achieving peak brightness of up to 1,600 nits. This makes Mission uniquely capable of offering an end-to-end HDR Vivid workflow—from HDR Vivid grading and mastering through to consumer-level playback demonstrations on HDR Vivid-enabled televisions. This ensures that the creative intent is faithfully preserved all the way from production to the living room, giving both filmmakers and audiences confidence in the consistency and quality of the experience.
Vincent Zhang, Secretary-General of UWA, said:
“We are truly honored and delighted to warmly welcome Mission into UWA. As the first HDR Vivid-certified grading facility in the UK, their pioneering practice and achievements hold landmark significance for the development of the global UHD ecosystem. This marks an important milestone in UWA’s international growth. Looking ahead, we look forward to deepening our collaboration with Mission to demonstrate how HDR Vivid empowers creators in content production, and how optimizing content distribution and presentation can deliver richer, more diverse, and deeply immersive audiovisual experiences for audiences worldwide.”
Mark Purvis, Mission Digital’s CEO, said:
“Joining UWA marks an exciting new chapter for Mission. We have always heavily invested in colour science and we were early advocates of ACES colour management. The next natural step is HDR Vivid."
Kevin Shaw, Mission’s Head of Colour said:
“HDR Vivid allows us to provide filmmakers and studios with cutting-edge tools to ensure their creative vision is presented exactly as intended—whether for global audiences or specifically for the rapidly growing Chinese market. With our HDR Vivid mastering capabilities and the ability to showcase consumer playback on HDR Vivid televisions, we can demonstrate the true end-to-end value of the format. We are proud to collaborate with UWA to showcase these capabilities at IBC and beyond.”
This collaboration signifies a shared commitment to advancing the UHD industry, building a strong foundation for the global adoption of HDR Vivid, and driving the integration of technological innovation with artistic expression to support the high-quality development of the creative industries worldwide.