Audio Vivid Powers the Future of Music at 2025 Guangzhou Instrument Expo
On May 30, 2025, the 2025 Guangzhou International Musical Instrument Expo successfully concluded at the Canton Fair Complex. As a landmark annual event in the industry, this year’s expo adopted a four-dimensional innovation model—“Product Showcase + Technology Launch + Industry Forum + Musical Interaction”—to deeply explore trends such as intelligent transformation of musical instruments, Chinese Chic style innovation, and cross-disciplinary integration. It injected fresh momentum into the high-quality development of the music industry.
As a highlight of the Expo, the “Audio Vivid Music Festival”—China’s first digital music festival integrating AI + XR virtual scenes with Audio Vivid immersive sound technology—made its highly anticipated debut. Co-hosted by the UHD World Association (UWA), China Association of Recording Engineers, Yunting, and Beijing LJSY Entertainment, the festival featured more than 200 musicians and performers. Through AI-driven virtual environments and immersive 3D soundscapes, they delivered genre-defying performances that captivated audiences with a seamless fusion of music and technology.
The festival marked the first multi-platform livestream powered by Audio Vivid end-to-end broadcasting. Streaming on Douyin, WeChat Channels, Migu Video, Yunting, Rednote and more, it amassed over 5 million total views and over 1 million likes, while also attracting tens of thousands of on-site attendees.
A complete end-to-end live broadcast chain based on the Audio Vivid standard was successfully demonstrated. All audio signals from the National Music Showcase were captured by professional equipment and transmitted in real time to an Audio Vivid production space built by ACE and YeahTone. After immersive sound mixing and processing, the signals were passed to CTVIT’s encoding and streaming hub. As the content control operator, they encoded and binaurally rendered the signals according to Audio Vivid specifications, then distributed the streams to all live platforms.
At the same time, multiple demo vehicles and the Audio-Visual Experience Room on site received the stream and reproduced 7.1.4 channel immersive sound effects. Jointly built by DMT and Sony, the experience room featured top-tier displays and a professional 7.1.4 audio system to create a unified, immersive audio-visual environment.
At the festival’s closing segment, Yi Pengxiao, Technical Services Director of UWA, introduced the Audio Vivid Wireless Cinema Solution, while Han Lu, Director of Industry Marketing, presented updates on UWA’s social channels matrix. Chen Chen, Director of Audio Production Department II at the Technical Bureau of China Media Group and Head of UWA’s Audio Standards Group, unveiled the latest progress in the development of the Audio Vivid standard.
Throughout this year’s expo, UWA showcased a comprehensive panorama of audio innovation through multi-scenario technology applications and cross-sector ecosystem collaboration, laying out a bold new path for deep integration between music and technology. From technical breakthroughs in content production, to immersive upgrades at consumer touch-points, to acoustic innovation in smart vehicle cabins, Audio Vivid is reshaping the boundaries of how people experience sound and visual art—through standardized, industrialized, and widely adopted approaches.
This tech-driven transformation, born from “sound,” is poised to empower multiple sectors including film & TV, gaming, culture & tourism, and more—bringing true-to-life immersive audio to a broader audience and striking a resounding chord for the era of synergy between technology and art.