【2025 UWA SUMMIT】UWA UHD Ecosystem Exhibition Area Grandly Unveiled — Showcasing the Full Spectrum of Industry Innovation
From November 6 to 8, the “UHD Technology Standards & Ecosystem Leadership Exhibition” of the 2025 UWA SUMMIT was held in Shenzhen, bringing together over 70 UWA member companies and industry partners. The exhibition covered the entire UHD audiovisual value chain — from content creation and encoding to transmission, display, and terminals — fully demonstrating the industry’s latest innovations in technology, standards, content, and applications.
China Media Group Pavilion: AI-Driven Media Innovation
The CCTV Technology Pavilion highlighted four major sections:
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- AI Media Applications: The “CCTV Listening Media Large Model 2.0” introduced 82 intelligent agents, empowering AIGC-assisted content production across the full workflow.
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- UHD Production Systems: Two self-developed 8K broadcast cameras have been successfully used in top international sporting events.
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- Cross-Screen Media Integration: Powered by the CCTV Video platform, users can enjoy high-quality, seamless experiences across devices.
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- AI Makeup Interaction: Generative AI enabled immersive cultural and creative experiences for visitors.
Audio Vivid Music Festival – Where Technology Meets Chinese Ancient Music
The UWA stage hosted the three-day “Audio Vivid Music Festival – Chinese Music Celebration”, blending technological interactivity with diverse musical expression. Over 5,000 visitors attended the event among 3 days, making it one of the most popular attractions of the CEIC and UWA SUMMIT.
To ensure high-quality live broadcast performance, CTVIT established a complete Audio Vivid-based production chain — covering creation, monitoring, transcoding, and distribution.
ACE built a 7.1.4 monitoring environment using Stagetec professional equipment, ensuring precise audio scheduling and broadcasting.
China Broadnet deployed HOA 3D microphones, achieving 72 hours of stable operation, guaranteeing superior sound capture throughout the festival.
Immersive Experiences: AI + XR for Cultural Storytelling
Shenzhen Saining presented the VR immersive project “Follow the Road”, which deeply integrates AI and XR technologies through two patriotic themes — The Long March and War Heroes. The project merges interactivity and emotional storytelling, creating a new model of cultural communication that is experiential, perceptible, and emotionally resonant.
AR & Glasses: A Window to the Future
RayNeo showcased multiple cutting-edge smart glasses:
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- X3 Pro — the world’s smallest color MicroLED AR glasses with built-in AI;
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- V3 — an all-in-one 4K camera, AI assistant, and headset device;
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- Air 4 Pro — designed for immersive giant-screen viewing.
Unilumin’s glasses-free 3D display also attracted attention, offering striking depth perception without eyewear. By combining content + IP + hardware, their team brought the traditional Lion Dance IP “to life” through AI. These technologies are already applied in XR virtual production and immersive display solutions.
The Shenzhen Flat Panel Display Industry Association gathered brands such as RayNeo, INMO, and ROKID as a Near-Eye Display Zone, exhibiting AR, AI, and electrochromic glasses with live translation and AR video functions — drawing strong interest from both consumers and investors.
Home & Personal Terminals: Bringing Vivid Experiences to Everyday Life
The Terminal Zone showcased Audio & HDR Vivid home experiences powered by Samsung, Huawei, and other UHD TV manufacturers, alongside smart set-top boxes from China Telecom, China Mobile, and China Unicom.
Products from Huawei, OPPO, Xiaomi, HONOR, and VIVO demonstrated seamless Vivid experiences across TVs, tablets, and phones.
Major content platforms including CCTV Video, Tencent Video, iQIYI, Migu, Huawei Video, Mango TV, Bilibili, Himalaya, YunTing, Netease Cloud Music, and Huawei Music provided high-quality audiovisual content for home viewing.
BOE Zhonglian UltraClear presented digital signage and the Magic Screen AI Travel Booth, featuring narrow bezels and eye-protection technology for business displays, and AI face-swapping for tourism scenes — delivering creative, low-cost travel experiences.
Vivid Home Audio Experiences
TransAudio Technology and Hisense co-built the Audio Vivid Home Theater, designed in a 7.1.4 format with professional-grade playback and conversion systems — offering an authentic Audio Vivid experience through members’ original works.
Malanshan AV Lab, MetaSound, and XGIMI jointly created the Wireless Home Experience Zone, featuring the industry’s first integrated sound system fully supporting HDR Vivid and Audio Vivid decoding. XGIMI showcased projectors supporting HDR Vivid, promoting UHD adoption in home entertainment.
In-Car Experiences: Immersive Audio on the Move
Two vehicles — AITO M9 and Chery T11 — featured at the in-car display zone, both equipped with Audio Vivid technology. Delivering enhanced spatial and positional sound, these systems enable immersive listening powered by content from Netease Cloud Music, Ximalaya, YunTing, and Huawei Music, offering concert-level and sports broadcast experiences on the road.
Chipsets & Core Technologies
Leading semiconductor companies — HiSilicon, MediaTek, Amlogic, Rockchip, Allwinner, and ESWIN — presented next-generation UHD SoCs for TVs, decoders, and set-top boxes.
In capture equipment, BOSMA introduced the DC0300-EFP 8K broadcast camera powered by domestic imaging chips, widely used in Olympic UHD productions.
BOE Zhonglian UltraClear also displayed a domestically developed 8K channel camera with FPGA architecture and real-time color processing up to 8K 70P / 45MP, supporting low-latency, multi-camera color matching and full 8K 50P output capabilities.
Encoding, Transmission & Production Tools
Companies such as Digital Video Group, Bestv Technologies, and Norson Tech presented new encoding devices supporting H.265, AVS3, HDR Vivid, and Audio Vivid, advancing UHD distribution with higher quality, lower bandwidth, and lower latency.
The National UHD Innovation Center showcased the industry’s first 8K Audio & HDR Vivid professional decoder supporting 12-channel analog output.
In post-production tools, Blackmagic Design and FilmLight presented DaVinci Resolve and Baselight 6.0, both supporting HDR Vivid and Audio Vivid standards — offering creators powerful end-to-end workflows for color grading and mastering.
A Global Platform for UHD Innovation
This year’s UWA Ecosystem Exhibition served as a comprehensive platform for technology showcase, ecosystem collaboration, and industry dialogue. From capture to display, from terminals to content, and from home entertainment to in-car environments, the exhibition vividly illustrated the future of UHD technology — where AI, XR, and Vivid standards converge to empower diverse industries.
With the continued implementation of HDR Vivid and Audio Vivid standards and the deep integration of next-generation technologies, a more immersive, intelligent, and interconnected UHD era is unfolding.
The exhibition’s success marks another milestone in uniting the industry and accelerating the global adoption of ultra-high-definition innovations.