UWA Invites Members to Join WAEA@IFA 2026 in Berlin

The UHD World Association (UWA) and the World AI Eyewear Alliance (WAEA) have maintained a close strategic partnership, working together to advance technological innovation, ecosystem collaboration, and the global development of the audiovisual industry.

As IFA 2026 prepares to open in Berlin, Germany, WAEA will once again present WAEA@IFA 2026, an integrated international platform dedicated to AI eyewear and future audiovisual technologies.

Building on the partnership between UWA and WAEA, UWA is pleased to invite its member organisations to participate in the Future Audiovisual Zone (FAVZ) and the Future Audiovisual Summit (FAVS). Through exhibitions, product demonstrations, industry discussions, and international networking, participating members will have the opportunity to showcase their latest technologies, products, solutions, and ecosystem achievements to global audiences.

Future Audiovisual Zone (FAVZ)

The Global Showcase for AI Eyewear Innovation 4–8 September 2026

Located in Hall 5.2, FAVZ will become the only dedicated AI eyewear exhibition zone at IFA.

The pavilion will showcase:

• AI Smart Glasses
• AR/VR Devices
• Optical Display Technologies
• AI Audiovisual Solutions
• Smart Wearables
• Digital Health Technologies
• Sports Technologies
• Supply Chain Innovations

Participants will gain direct access to international buyers, retailers, distributors, and strategic partners.

Future Audiovisual Summit (FAVS)

A Global Platform for Industry Leadership 6 September 2026 | 14:30 – 17:30

Building the Global AI Eyewear Ecosystem Through Technological Innovation

The summit will convene:

• Vision science experts
• AI eyewear industry leaders
• International standards organizations
• European retail executives
• Technology innovators

Key topics include:

• Technology standards
• Market access
• Ecosystem collaboration
• International expansion strategies
• Industry best practices

Participants may join keynote sessions and panel discussions to strengthen their international influence and establish strategic partnerships.

Other WAEA@IFA 2026 Programmes

XR Global Product Launch

3 September 2026 | IFA Day 0

Co-organised with ShowStoppers, the XR Global Product Launch will serve as a dedicated international launch platform for XR and AI eyewear brands entering the European market.

The programme will provide participating companies with:

• Dedicated product launch opportunities for flagship products and European market strategies
• One-to-one engagement with international media, content creators, retailers, distributors, and industry experts
• Immersive product demonstrations and hands-on experience areas
• Media interview opportunities and additional support for global content distribution

As the only dedicated launch programme at IFA focused on XR and AI eyewear, the event aims to help participating brands strengthen international visibility, secure media exposure, and build connections with European channels and industry partners.

Participation opportunities include exhibition spaces of different sizes, product launch and media packages, summit speaking opportunities, investor pitch sessions, and strategic partnership programmes. Availability is limited and participation will be allocated on a first-come, first-served basis.

TechX Pitch

6 September 2026 | 09:30–13:00

Evolving from the NEXT Star Innovation Competition launched in 2025, TechX Pitch is designed as an international innovation and investment platform for AI eyewear, future audiovisual technologies, and AI hardware projects.

Key opportunities include:

• Direct engagement with European venture capital firms, global corporate investors, and specialised industry funds
• Potential investment matchmaking of up to RMB 5 million for selected projects
• Access to market development, technology partnerships, and cross-border incubation resources
• Opportunities to connect innovative technologies with international capital and industry applications

The programme aims to help emerging companies access global investment networks, accelerate European market entry, and support the international commercialisation of innovative technologies.

WAEA@IFA 2026 Programme Schedule

3 September 2026 | Messe Berlin, Berlin, Germany
XR Global Product Launch — Co-organised with ShowStoppers, this event provides a dedicated international launch platform for XR and AI eyewear brands.

4–8 September 2026 | Hall 5.2, Messe Berlin
Future Audiovisual Zone (FAVZ) — A dedicated exhibition zone showcasing AI eyewear and next-generation audiovisual technologies, and a key area of cooperation between UWA and WAEA.

6 September 2026, 09:30–13:00 | IFA NEXT Lab, Hall 25, Messe Berlin
TechX Pitch — An international roadshow connecting innovative AI eyewear, audiovisual, and AI hardware projects with global investors and industry resources.

6 September 2026, 14:30–17:30 | Messe Berlin, Berlin, Germany
Future Audiovisual Summit (FAVS) — A global industry forum on technology standards, ecosystem collaboration, market access, and international development, jointly supported by UWA and WAEA.

Contact Us
Winsy Fung
Exhibition Operations Director
📞 +86 183 0209 6864
📧 [email protected]

Join Us in Berlin
Together, let’s shape the future of AI eyewear.
WAEA@IFA 2026 is more than an event.
It is a platform where technology companies, innovators, retailers, investors, and industry leaders come together to build the next generation of AI-enabled experiences.
See you in Berlin.