Preview - UWA at IBC 2025

Immersive Showcase and Industry Momentum

UWA will be at the heart of IBC 2025 from September 12 to 15th with a dedicated stand featuring exclusive demos, including an immersive Audio & HDR Vivid room, illustrating how these open, interoperable standards can transform professional audio and video workflows.

With 460+ members, a global footprint in 23 countries, and 65 technical standards (plus 27 white papers), UWA is scaling open standards into real products, channels, and content.

Showcase Highlights

• • New Avid Partnership — UWA and Avid are joining forces to integrate Pro Tools workflows with Audio Vivid standards. This collaboration will accelerate smarter, more efficient content creation, editing, and delivery — from live broadcast to post-production.

• • Vivid Broadcast — From the Spring Festival Gala to global sports events, Vivid technology powers large-scale live productions with cinema-grade fidelity and stability.

• • Vivid at Home — 305 certified devices across 1,537 models (TVs, phones, projectors, cars, set-top boxes) already bring “live-event” immersion to daily life.

• • Vivid International — Audio Vivid has been adopted by ITU, DVB, and IEC as a next-gen 3D audio standard; HDR Vivid is included in ITU SG6 reports.

• • Vivid Content — 100k+ hours of HDR Vivid video and 5M+ Audio Vivid tracks are now available on Tencent, iQIYI, Migu, Mango, Huawei Video, and more.

• • Vivid in Car — Immersive sound and vivid content displays are already integrated into 28+ car models across leading EV brands.

• • Immersive Demo Room at IBC — Experience HDR Vivid, 7.1.4 object-based audio, and end-to-end certified workflows.

Booth Events

• • Happy Hour & Demo Premiere: September 13, 4 - 6 pm — Meet the UWA community, test the immersive room, and connect with experts.

Visit the UWA booth at RAI Amsterdam to explore the future of immersive standards, meet our partners, and discover how Vivid can elevate your broadcast, home, car, and OTT experiences.