UWA Participated in 2023 World Ultra HD Video Industry Development Conference
From May 8 to 10, 2023, the UHD World Association (UWA), together with many international leading enterprises, institutions and industrial partners, participated in the 2023 World Ultra HD Video Industry Development Conference. During the conference, UWA held the Audio & HDR Vivid Ecological Development Roundtable, and also jointly organized ecological display and product experience of Audio & HDR Vivid standards with UWA members such as China Media Group (CMG) and Huawei Technologies Co., Ltd.
Zhang Wengang, Secretary General of UWA, attended the opening ceremony of the conference and witnessed the release of the Guangzhou Initiative for Strengthening International Cooperation in the Ultra HD Video Industry. At the UHD Video Industry Investment and Financing Roundtable, Zhang Wengang, on behalf of the UWA, signed a Strategic Cooperation Agreement with the UHD Video Industry Investment Fund and the State Key Laboratory for the Production, Broadcasting and Presentation of UHD Video and Audio from CMG, to jointly create an "UHD collaborative scientific innovation platform". At the 8K UHD and "100 Cities and 1000 Screens" technology industry development conference, Zhang Wengang made a keynote speech on the exploration of "100 Cities and 1000 Screens" construction mode.
Audio & HDR Vivid Ecological Development Roundtable was held on May 8. Beijing Baina Qiancheng Film and Television Co., Ltd., Huawei Technology Co., Ltd., Huanyu Trust (Beijing) Technology Co., Ltd. and UWA jointly signed a MOU at the meeting, proposing to establish a long-term, comprehensive and stable cooperation relationship based on 5G, F5G, cloud computing, 4K/8K, Audio & HDR Vivid, and digital rights protection (ChinaDRM), create a scientific and technological innovation highland of the film and television industry with demonstration and leading role.
UWA also set up an Audio & HDR Vivid Ecological Construction Stand in the comprehensive exhibition area of this conference. Ecological construction is a complex and long process. The ecology of Audio & HDR Vivid covers the end-to-end industrial chain ecology of content production, production tools, video platforms, codec systems, chips, terminals and devices, etc., and has made breakthrough progress.
CMG has set up an 8K+Audio & HDR Vivid Experience Room, where visitors can experience the video clips of the 2023 CCTV Spring Festival Gala and the Qatar World Cup with Audio & HDR Vivid, and feel the shocking effect of being on the scene.
In the exhibition area of Huawei, visitors can enjoy the immersive experience with Audio & HDR Vivid standards through Tencent Video, iQiyi, Migu Video, Huawei Video, Himalaya, Yunting Client, Huawei Music and other mainstream content service platforms in a variety of scenarios, such as personal mobile terminals, family living rooms, intelligent film spectacles, and intelligent cockpit.